Glossar-English:Sign, Sign Carrier, Sign System: Unterschied zwischen den Versionen

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Joerg R.J. Schirra (Diskussion | Beiträge)
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Sub-Item to: [[Glossar-English:Sign theories: Overview|Sign theories: Overview]]


Original: [[Zeichen, Zeichenträger, Zeichensystem]]
Original: [[Zeichen, Zeichenträger, Zeichensystem]]
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Es gibt viele unterschied&shy;liche Verwen&shy;dungswei&shy;sen des Ausdrucks ‘Zeichen’,<ref>Vgl. et&shy;wa [http://de.wikipedia.org/wiki/Zeichen Wi&shy;ki&shy;pe&shy;dia: Zei&shy;chen].</ref> was seinen Einsatz in der Bild&shy;philo&shy;sophie kompli&shy;ziert macht. Im Folgen&shy;den soll nur auf die bild&shy;philo&shy;sophisch rele&shy;vantes&shy;ten Aspek&shy;te der Zeichen&shy;diskus&shy;sion einge&shy;gangen werden.
The expression ‘sign’ has many different uses,<ref> See, for example, [https://en.wikipedia.org/wiki/Sign_(semiotics) Wi&shy;ki&shy;pe&shy;dia: Sign (semiotics)].</ref> which complicates its use in image philosophy. Only the most relevant aspects of the sign discussion in the philosophy of images will be dealt with in the following.




==Kommunikative Interaktionen und Zeichen&shy;handlun&shy;gen==
==Communicative interactions and sign actions==


Von Kritikern wird den [[Bildsemiotik|semio&shy;tischen Bild&shy;theorien]] häufig vorge&shy;worfen, dass in ihnen allein die [[Darstellung|Darstel&shy;lungsfunk&shy;tion]] eines Bildes fokus&shy;siert werde. Medien&shy;theore&shy;tische Ansätze klagen seine kommu&shy;nika&shy;tiven Aspekte ein, während [[Phänomenologische Bildtheorien|wahrneh&shy;mungstheo&shy;reti&shy;sche Posi&shy;tionen]] die [[Symbol, Index, Ikon|Arbi&shy;trari&shy;tät und Kon&shy;ven&shy;tiona&shy;lität]] kriti&shy;sieren, die sie unter&shy;stellen, wenn Bilder als eine Art von Zeichen verstan&shy;den werden.
Critics often accuse [[Bildsemiotik|semiotic image theories]] of focusing solely on the [[Darstellung|representational function]] of an image. Media-theoretical approaches claim its communicative aspects, while [[Phänomenologische Bildtheorien|perception-theoretical positions]] criticize the [[Symbol, Index, Ikon|arbitrariness and conventionality]] they assume when images are understood as a kind of sign.
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Beide Kritiken richten sich an Zeichen&shy;begrif&shy;fen aus, die zwar in der “Vor- und Frühge&shy;schichte” der Semio&shy;tik häufi&shy;ger verwen&shy;det wurden: ‹Ein Ding, das für ein ande&shy;res steht› bzw. ‹eine Vorstel&shy;lung, die willkür&shy;lich für eine ande&shy;re Vorstel&shy;lung eintritt› (vgl. auch <bib id='Nöth 2005a'></bib>). Die damit umris&shy;senen ''onto&shy;logi&shy;schen'' oder ''menta&shy;listi&shy;schen'' Zeichen&shy;begrif&shy;fe sind in der Tat wenig geeig&shy;net, die charak&shy;teris&shy;tischen Eigen&shy;heiten von Bildern zu erfas&shy;sen. Doch spricht nichts gegen Zeichen&shy;begrif&shy;fe, die – nicht zuletzt in der Folge des ''[[linguistic turn|linguis&shy;tic turn]]'' – aus einem weiten Kommu&shy;nika&shy;tionsbe&shy;griff ''handlungs&shy;theore&shy;tisch'' ent&shy;wickelt werden. Als eine solche Ausgangs&shy;basis bietet sich etwa die Unter&shy;scheidung zwischen [[Interaktion und Kommunikation|sachbe&shy;zügli&shy;chen und kommu&shy;nika&shy;tiven Inter&shy;aktio&shy;nen]] an. Zeichen&shy;gebrauch wird damit als eine Handlung<ref>Vgl. [[Exkurs:Handlungen|Ex&shy;kurs: Hand&shy;lun&shy;gen]].</ref> begrif&shy;fen, die zwischen zwei Handlungs&shy;subjek&shy;ten stattfin&shy;det.<ref>Das schließt nicht aus, dass die&shy;se bei&shy;den ''Rol&shy;len'' des Hand&shy;lungs&shy;sche&shy;mas von dem&shy;sel&shy;ben Sub&shy;jekt ein&shy;ge&shy;nom&shy;men wer&shy;den kön&shy;nen (⊳ [[Bildrezeption als Kommunikationsprozess|Bild&shy;re&shy;zep&shy;ti&shy;on als Kom&shy;mu&shy;ni&shy;ka&shy;ti&shy;ons&shy;pro&shy;zess]]). Al&shy;ler&shy;dings gilt das nicht für je&shy;de kom&shy;mu&shy;ni&shy;ka&shy;ti&shy;ve In&shy;ter&shy;ak&shy;ti&shy;on.</ref> Die Rollen dieser beiden Agen&shy;ten werden meist als ‘Sender’ und ‘Empfän&shy;ger’ (oder auch ‘Produ&shy;zent’ und ‘Rezi&shy;pient’) bezeich&shy;net. Die Pointe der kommu&shy;nika&shy;tiven Inter&shy;aktio&shy;nen liegt darin, dass sich hier der Sender an den Empfän&shy;ger richtet, indem er sich selbst in beson&shy;derer Weise darstellt. In dieser Selbstdar&shy;stellung (Osten&shy;tion) wird für den Empfän&shy;ger etwas Drittes erkenn&shy;bar – das Darge&shy;stellte, bei dem es sich etwa auch um einen fikti&shy;ven Sachver&shy;halt handeln kann, den wahrzu&shy;nehmen der Sender sich darstellt. Es ist offen&shy;sichtlich, dass ein auf diesen verschach&shy;telten Handlungs&shy;typus gegrün&shy;deter Zeichen&shy;begriff sehr viel komple&shy;xer ist, als der unmit&shy;telbar an der Darstel&shy;lungsfunk&shy;tion orien&shy;tierte der frühen Semio&shy;tik.
Both critiques are directed at notions of signs that were admittedly more frequently used in the “pre- and early history” of semiotics: ‘a thing that stands for something else’ or ‘an idea that arbitrarily stands in for another idea’ (cf. also <bib id='Nöth 2005a'></bib>). The ''ontological'' or ''mentalistic'' sign concepts thus outlined are indeed ill-suited to capture the characteristic peculiarities of images. However, nothing speaks against sign concepts that – not least in the wake of the ''[[linguistic turn]]'' – are developed from a broad ''act-theoretic'' concept of communication. One such starting point is the distinction between [[Glossar-English:Interaction and Communication|factual and communicative interactions]]. Sign use is thus understood as an action<ref>Cf. [[Glossar-English:Excursus: Actions|Excursus: Actions]].</ref> that takes place between two agents.<ref>That does not exclude the possibility that the same agent can take these two ''roles'' of the action schema (⊳ [[Glossar-English:Image reception as a communication process|Image reception as a communication process]]). However, this does not apply to every communicative interaction.</ref> The roles of these two agents are usually referred to as ‘sender’ and ‘receiver’ (or also ‘producer’ and ‘recipient’). The point of communicative interactions is that the sender addresses the receiver by representing themselves in a particular way. In this self-representation (ostentation), something third becomes recognizable for the receiver – the represented, which can also be a fictitious state of affairs, which the sender represents themselves to perceive. It is evident that a sign concept based on this nested type of action is much more complex than the one of early semiotics, which was directly oriented toward the representational function.


===Anzeichen und Signa&shy;le===
===Symptoms and signals===


Zum einen fällt auf, dass der handlungs&shy;theore&shy;tische Kommu&shy;nika&shy;tionsbe&shy;griff ''Anzei&shy;chen'' (Sympto&shy;me) nicht mehr ohne weite&shy;res als Zeichen zu verste&shy;hen erlaubt. Zwar ist es möglich, Anzei&shy;chen als Zeichen für das sie verur&shy;sachen&shy;de Phäno&shy;men zu verwen&shy;den, doch muss dann zumindest die entspre&shy;chende Selbstdar&shy;stellung eines Senders in einer kommu&shy;nika&shy;tiven Inter&shy;aktion hinzu&shy;treten (⊳ [["natürliche" Bilder|“natür&shy;liche” Bilder]]). Beispiels&shy;weise ist nämlich Rauch, obzwar ein Symptom von Feuer, als solcher noch kein Zeichen für Feuer; er kann aber von jeman&shy;dem in einer kommu&shy;nika&shy;tiven Inter&shy;aktion dafür verwen&shy;det werden, den Empfän&shy;ger auf Feuer aufmerk&shy;sam zu machen.<ref>Und zwar, in&shy;dem der Sen&shy;der sich selbst i.w. dem Emp&shy;fän&shy;ger ge&shy;gen&shy;über (oder auch sich selbst ge&shy;gen&shy;über) dar&shy;stellt als ei&shy;ner, der Rauch als An&shy;zei&shy;chen für Feu&shy;er nimmt.</ref> Das Problem der Auffas&shy;sung, dass Anzei&shy;chen eine Art von Zeichen seien, besteht also im Wesent&shy;lichen darin, dass sie (in der Regel) keine kommu&shy;nika&shy;tiven Inter&shy;aktio&shy;nen sind und ihnen die entspre&shy;chenden Handlungs&shy;subjek&shy;te – Sender und Empfän&shy;ger – fehlen.
On the one hand, it is noticeable that the action-theoretical concept of communication no longer allows ''symptoms'' (indications) to be understood as signs without further ado. Although it is possible to use symptoms as signs for the phenomenon causing them, at least the corresponding self-presentation of a sender in a communicative interaction must then be added (⊳ [["natürliche" Bilder|“Natural” images]]). For example, smoke, although a symptom of fire, is not in itself a sign of fire. But it can be used by someone in a communicative interaction to make the receiver aware of the fire.<ref>That is because the sender essentially presents themselves to the receiver (or to themselves in that role) as one who takes smoke as a symptom of fire.</ref> The problem with the view that symptoms are a kind of sign, then, essentially, is that they are not (as a rule) communicative interactions and lack the corresponding agents – sender and receiver.
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Das gilt für (tierische) ''Signale'' nicht.<ref>Wie bei den meis&shy;ten Aus&shy;drü&shy;cken in die&shy;sem Zu&shy;sam&shy;men&shy;hang wird auch ‘Sig&shy;nal’ mit vie&shy;len ver&shy;schie&shy;de&shy;nen sich teil&shy;wei&shy;se über&shy;schnei&shy;den&shy;den Be&shy;deu&shy;tun&shy;gen ver&shy;wen&shy;det. Hier ist der im en&shy;ge&shy;ren Sin&shy;ne etho&shy;lo&shy;gi&shy;sche Sig&shy;nal&shy;be&shy;griff ge&shy;meint (et&shy;wa im Zu&shy;sam&shy;men&shy;hang von »Aus&shy;drucks&shy;be&shy;we&shy;gung«, vgl. <bib id='Eibl-Eibesfeldt 1974a'>Eibl-Ei&shy;bes&shy;feldt 1974a</bib>). Zu be&shy;ach&shy;ten ist, dass der in der ''Bio&shy;lo&shy;gie'' häu&shy;fig auf&shy;tre&shy;ten&shy;de all&shy;ge&shy;mei&shy;ne&shy;re Sig&shy;nal&shy;be&shy;griff, nach dem et&shy;wa Bo&shy;ten&shy;stof&shy;fe, die von Pflan&shy;zen auf&shy;grund von In&shy;sek&shy;ten&shy;frass aus&shy;ge&shy;stos&shy;sen wer&shy;den und Nach&shy;bar&shy;pflan&shy;zen zur Pro&shy;duk&shy;ti&shy;on ent&shy;spre&shy;chen&shy;der Schutz&shy;stof&shy;fe an&shy;re&shy;gen, als Sig&shy;na&shy;le gel&shy;ten, hier nicht ad&shy;äquat wä&shy;re: Es han&shy;delt sich hier&shy;bei zwar um Ver&shy;hal&shy;ten (im en&shy;ge&shy;ren Sin&shy;ne), aber nicht um Hand&shy;lun&shy;gen (im wei&shy;ten Sinn). Da&shy;her kann hier auch kei&shy;nes&shy;falls von kom&shy;mu&shy;ni&shy;ka&shy;ti&shy;ven In&shy;ter&shy;ak&shy;ti&shy;o&shy;nen die Re&shy;de sein. Ähn&shy;li&shy;ches gilt für tech&shy;ni&shy;sche Sig&shy;nal&shy;be&shy;grif&shy;fe (vgl. <bib id='Shannon & Weaver 1949a'>Shan&shy;non & Wea&shy;ver 1949a</bib>). </ref> Der Warnschrei eines Affen vor einem Raubtier, die pulsie&shy;rende Färbung eines Kraken vor einem Geschlechts&shy;partner oder das Fletschen der Zähne eines Hundes einem ihn ärgern&shy;den Kind gegen&shy;über sind zweifels&shy;frei Fälle von kommu&shy;nika&shy;tiver Inter&shy;aktion mit der dafür charak&shy;teris&shy;tischen Selbstdar&shy;stellung des Senders. Gleichwohl sollen sie nicht als Instan&shy;zen von Zeichen gelten. Der Grund liegt darin, dass die dabei zu beobach&shy;tende Selbstdar&shy;stellung nur für den ''Beobach&shy;ter'' den Zweck der Kommu&shy;nika&shy;tion erfüllt; für den ''Handeln&shy;den selbst'' ist dieser Zweck (noch) nicht zugäng&shy;lich.  
That is not true for (animal) signals.<ref>As with most expressions in this context, ‘signal’ is used with many different partly overlapping meanings. What is meant here is the ethological signal concept in the narrower sense (for instance, in connection with »Ausdrucks&shy;bewegung« (expression gesture), cf. <bib id='Eibl-Eibesfeldt 1974a'>Eibl-Ei&shy;bes&shy;feldt 1974a</bib>). It should be noted that the more general concept of signal that often occurs in ''biology'' according to which, for example, messenger substances emitted by plants due to insect feeding and stimulating neighboring plants to produce corresponding protective substances, would not be adequate here: That is a matter of behavior (in the narrower sense), not of actions (in the broad sense). Therefore, there can be no talk here of communicative interactions. The same applies to technical signal concepts (cf. <bib id='Shannon & Weaver 1949a'>Shan&shy;non & Wea&shy;ver 1949a</bib>). </ref> The particular cry of a monkey warning about a predator, the pulsating coloration of an octopus in front of a sexual partner, or the baring of the teeth of a dog towards a child annoying it are undoubtedly cases of communicative interactions with the characteristic self-presentation of the sender. Nevertheless, they are not to be considered instances of signs. The reason is that the self-presentation to be observed fulfills the purpose of communication only ''for the observer''; for the agents themselves, this purpose is not (yet) accessible.  
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Aus diesem Grund auch lässt sich bei Signa&shy;len stets die Sender&shy;bedeu&shy;tung von der Empfän&shy;gerbe&shy;deutung unter&shy;scheiden: Im dafür ange&shy;setzten beha&shy;vioris&shy;tischen Bedeu&shy;tungsbe&shy;griff ist erste&shy;re durch die (von einem Beobach&shy;ter als solche genom&shy;menen inne&shy;ren und äuße&shy;ren) Voraus&shy;setzun&shy;gen gege&shy;ben, die für den Sender vorlie&shy;gen müssen, dass er das Signal äußert, während letzte&shy;re den durch den Empfang des Signals (in den Augen des Beobach&shy;ters) ausge&shy;lösten Akti&shy;vitä&shy;ten entspricht. Für Zeichen soll hinge&shy;gen gelten, dass ihre Bedeu&shy;tung für Sender und Empfän&shy;ger selbst ''diesel&shy;be'' ist.<ref>Das gilt un&shy;be&shy;scha&shy;det der Mög&shy;lich&shy;keit von über die ge&shy;teil&shy;te Kern&shy;be&shy;deu&shy;tung hi&shy;n&shy;aus&shy;ge&shy;hen&shy;den dif&shy;fe&shy;rie&shy;ren&shy;den Kon&shy;no&shy;ta&shy;ti&shy;o&shy;nen.</ref>
For this reason, the sender's meaning of a signal can always be distinguished from the receiver's. By applying the adequate behaviorist concept of meaning, the former is given by the internal and external conditions (taken as such by an observer) that must be present for the sender to utter the signal. In contrast, the latter corresponds to the activities triggered by the reception of the signal (in the eyes of the observer). For signs, on the other hand, it should apply that their meaning is ''the same'' for the sender and the receiver, also in their own view.<ref>That is without prejudice to the possibility of differing connotations going beyond the shared core meaning.</ref>


===Zeichenhandlungen und die kommu&shy;nika&shy;tive Inten&shy;tion===
===Sign acts and communicative intentions===


[[Datei:Hierarchie Zeichen.jpg|thumb|Ab&shy;bil&shy;dung 1: Hi&shy;e&shy;r&shy;ar&shy;chi&shy;sche Ein&shy;bet&shy;tung des Zei&shy;chen&shy;be&shy;griffs in die Hand&shy;lungs&shy;be&shy;grif&shy;fe und ihr Um&shy;feld]]
[[Datei:Hierarchie Zeichen E.jpg|thumb|Figure 1: Hierarchical embedding of the sign concept in the action concepts and their context]]
Zei&shy;chen&shy;hand&shy;lun&shy;gen un&shy;ter&shy;schei&shy;den sich von an&shy;de&shy;ren kom&shy;mu&shy;ni&shy;ka&shy;ti&shy;ven In&shy;ter&shy;ak&shy;ti&shy;o&shy;nen (ins&shy;be&shy;son&shy;de&shy;re Sig&shy;na&shy;len) da&shy;durch, dass sie von den be&shy;tei&shy;lig&shy;ten Hand&shy;lungs&shy;sub&shy;jek&shy;ten mit ''Ein&shy;sicht in ih&shy;ren Zweck'' ver&shy;wen&shy;det wer&shy;den. Sen&shy;der und Emp&shy;fän&shy;ger kom&shy;mu&shy;ni&shy;zie&shy;ren al&shy;so nicht ein&shy;fach nur mit&shy;ein&shy;an&shy;der, in&shy;dem sie et&shy;wa ei&shy;nem er&shy;lern&shy;ten Hand&shy;lungs&shy;mus&shy;ter fol&shy;gen (‹in der und der Si&shy;tu&shy;a&shy;ti&shy;on: tue dies!›), wo&shy;bei der ei&shy;gent&shy;li&shy;che Zweck der (Ge&shy;samt-)Hand&shy;lun&shy;gen nur ei&shy;nem ex&shy;ter&shy;nen Be&shy;o&shy;bach&shy;ter klar ist. Sie tun das viel&shy;mehr im ei&shy;ge&shy;nen Be&shy;wusst&shy;sein des da&shy;mit ver&shy;folg&shy;ten Ziels der Ver&shy;stän&shy;di&shy;gung mit ei&shy;nem (auch vor&shy;ge&shy;stell&shy;ten) an&shy;de&shy;ren (‹tue dies, um dich mit dem an&shy;de&shy;ren zu ko&shy;or&shy;di&shy;nie&shy;ren›). Zeichen&shy;handlun&shy;gen sind also genau die kommu&shy;nika&shy;tiven Inter&shy;akti&shy;onen, die zugleich ''Handlun&shy;gen im enge&shy;ren Sinn'' sind.<ref>Vgl. wie&shy;de&shy;rum [[Exkurs:Handlungen|Ex&shy;kurs: Hand&shy;lun&shy;gen]].</ref>   
Sign acts differ from other communicative interactions (especially signals) in that they are used by the acting subjects with ''insight into their purpose''. Thus, the sender and receiver do not simply communicate with each other by, for instance, following a learned pattern of action (‹in this and that situation: do this!›), the actual purpose of the (overall) actions being apparent only to an external observer. Instead, they do so in their own awareness of the goal of reaching an understanding with someone else (even imagined) (‹do this in order to coordinate yourself with the other person›). Sign acts are thus precisely those communicative interactions that are at the same time ''actions in the narrower sense''.<ref>Cf. again [[Glossar-English:Excursus: Actions|Excursus: Actions]].</ref>   
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Ein Zeichenhandelnder stellt sich damit einem ande&shy;ren gegen&shy;über (oder sich selbst in der Rolle des Rezi&shy;pienten) stets insbe&shy;sonde&shy;re dar als ein Wesen, das eine kommu&shy;nika&shy;tive Inter&shy;aktion mit diesem Gegen&shy;über durchführt: Der Produ&shy;zent stellt sich also dar als einer, ''der sich darstellt als einer, der sich einer bestimm&shy;ten Situ&shy;ation gegen&shy;über sieht'' (die kursi&shy;ve Passa&shy;ge arti&shy;kuliert genau das Sender&shy;verhal&shy;ten bei kommu&shy;nika&shy;tiven Inter&shy;aktio&shy;nen ganz allge&shy;mein). Ana&shy;loges gilt für den Rezi&shy;pienten, der sich darstellt als einer, ''der an einer kommu&shy;nika&shy;tiven Inter&shy;aktion verste&shy;hend teilnimmt''. Während bei signal&shy;haften kommu&shy;nika&shy;tiven Inter&shy;aktio&shy;nen der rezep&shy;tive Teilneh&shy;mer keine Osten&shy;tation zu vollzie&shy;hen braucht, ändert sich eben das bei Zeichen&shy;handlun&shy;gen. Indem die Osten&shy;tation auf diese zweifa&shy;che Weise verdop&shy;pelt wird, eröff&shy;net sich für die Handeln&shy;den selbst die Möglich&shy;keit, die produ&shy;zenten&shy;seiti&shy;ge Bedeu&shy;tung und die rezi&shy;pienten&shy;seiti&shy;ge Bedeu&shy;tung aufein&shy;ander zu bezie&shy;hen und damit letzt&shy;lich: sie zu einer einzi&shy;gen, kontrol&shy;liert geteil&shy;ten Bedeu&shy;tung zu verein&shy;heitli&shy;chen. Eben das bildet die Grundl&shy;age dafür, dass sich bei Zeichen ein von ande&shy;ren Kompo&shy;nenten der Zeichen&shy;handlung sepa&shy;rierba&shy;rer [[Interaktions-, Selbst- und Sachbezug|Sachbe&shy;zug]] festle&shy;gen lässt.<ref>Es soll&shy;te klar sein, dass zum ei&shy;nen Sig&shy;na&shy;le ganz zwang&shy;los als ''Teil&shy;hand&shy;lun&shy;gen'' in Zei&shy;chen&shy;ver&shy;wen&shy;dun&shy;gen vor&shy;kom&shy;men kön&shy;nen, und dass zum an&shy;de&shy;ren auch An&shy;zei&shy;chen, so&shy;fern sie nur schon in ei&shy;nem Sig&shy;nal ei&shy;ne Rol&shy;le spie&shy;len, oh&shy;ne wei&shy;te&shy;res auch in ei&shy;ne Zei&shy;chen&shy;hand&shy;lung ein&shy;ge&shy;bun&shy;den sein kön&shy;nen: Das ''be&shy;wusst ver&shy;wen&shy;de&shy;te'' (vor&shy;ge&shy;führ&shy;te) Sig&shy;nal wird zum Zei&shy;chen, wie auch das ''be&shy;wusst zur Kom&shy;mu&shy;ni&shy;ka&shy;ti&shy;on be&shy;nutz&shy;te'' An&shy;zei&shy;chen. </ref>  
A sign-actor thus always presents themselves to another (or to themselves in the role of the recipient), in particular as a being who carries out a communicative interaction with this counterpart, The producer then presents themselves as one ''who presents themselves as one who faces a particular situation'' (the italicized passage articulates precisely the sender's behavior in communicative interactions in general). The same is true for the recipient, who represents themselves as one ''who participates in a communicative interaction in an understanding way''. In signal-like communicative interactions, the receptive participant does not need to perform ostentation, which changes in sign acts. By doubling the ostentation in this twofold manner, the possibility opens up for the agents themselves to relate the producer-side meaning and the recipient-side meaning to each other and, thus, ultimately, unify them into a single, controlled, shared meaning. That precisely forms the basis for the fact that in the case of signs, a [[Glossar-English:Interactional, Expressive, and Propositional Angles|propositional angle]] of the sign action can be established separated from other components.<ref>It should be clear that, on the one hand, signals can occur quite casually as ''partial actions'' in sign uses, and that, on the other hand, symptoms, provided they only play a role in a signal, can also be incorporated into a sign action without further ado: The ''consciously used'' (presented) signal becomes a sign, as does the symptom ''consciously used for communication''.</ref>  
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[[Datei:Semiotisches Dreieck.jpg|thumb|Ab&shy;bil&shy;dung 2: Das tra&shy;di&shy;ti&shy;o&shy;nel&shy;le se&shy;mi&shy;o&shy;ti&shy;sche Drei&shy;eck nach <bib id='Richards & Ogden 1923a'>Ri&shy;chards & Og&shy;den 1923a</bib> (hier in der Fas&shy;sung von <bib id='Bußmann 1983a'>Buß&shy;mann 1983a</bib>)]]
[[Datei:Semiotic triangle.png|thumb|Figure 2: The traditional semiotic triangle according to <bib id='Richards & Ogden 1923a'>Ri&shy;chards & Og&shy;den 1923a</bib>: p. 11]]
Um&shy;ge&shy;kehrt öf&shy;fnet die ge&shy;mein&shy;sa&shy;me und se&shy;pa&shy;rier&shy;te Be&shy;deu&shy;tung den Blick auch für den rein phy&shy;si&shy;schen As&shy;pekt der Zei&shy;chen&shy;hand&shy;lung: den ''Zei&shy;chen&shy;trä&shy;ger''. Erst in die&shy;ser kom&shy;ple&shy;xen Hand&shy;lungs&shy;kon&shy;stel&shy;la&shy;ti&shy;on macht das ''se&shy;mi&shy;o&shy;ti&shy;sche Drei&shy;eck'' als für die Han&shy;deln&shy;den selbst un&shy;ter&shy;scheid&shy;ba&shy;re Or&shy;ga&shy;ni&shy;sa&shy;ti&shy;on von As&shy;pek&shy;ten ei&shy;ner ent&shy;spre&shy;chen&shy;den Hand&shy;lungs&shy;aus&shy;füh&shy;rung Sinn: der Zei&shy;chen&shy;trä&shy;ger als Be&shy;zeich&shy;nen&shy;des (Abb. 2: „Sym&shy;bol“), der Sach&shy;be&shy;zug als Be&shy;zeich&shy;ne&shy;tes („Re&shy;fe&shy;rent“) und der bei&shy;des al&shy;ler&shy;erst zu&shy;sam&shy;men&shy;bin&shy;den&shy;de Voll&shy;zug ei&shy;ner (ele&shy;men&shy;ta&shy;re&shy;ren) kom&shy;mu&shy;ni&shy;ka&shy;ti&shy;ven In&shy;ter&shy;ak&shy;ti&shy;on (in den Stan&shy;dard&shy;fas&shy;sun&shy;gen des se&shy;mi&shy;o&shy;ti&shy;schen Drei&shy;ecks meist ver&shy;kürzt zu „Ge&shy;dan&shy;ke/Be&shy;zug“).<ref>Zu den ver&shy;schie&shy;de&shy;nen Aus&shy;for&shy;mun&shy;gen des se&shy;mi&shy;o&shy;ti&shy;schen Drei&shy;ecks seit sei&shy;ner Ein&shy;füh&shy;rung in <bib id='Richards & Ogden 1923a'>Ri&shy;chards & Og&shy;den 1923a</bib> so&shy;wie den di&shy;ver&shy;sen Aus&shy;wei&shy;tun&shy;gen (z.B. ein Vier&shy;eck bei der Eco&shy;le de Pa&shy;ris) oder Re&shy;duk&shy;ti&shy;o&shy;nen (et&shy;wa das bi&shy;po&shy;la&shy;re Zei&shy;chen&shy;kon&shy;zept bei Saus&shy;sure) vgl. <bib id='Eco 1977a'></bib> und <bib id='Trabant 1996a'>Tra&shy;bant 1996a</bib>, so&shy;wie [http://www.hispanoteca.eu/Lexikon%20der%20Linguistik/sa/SEMIOTISCHES%20DREIECK%20%20Tri%C3%A1ngulo%20sem%C3%A1ntico%20o%20semi%C3%B3tico.htm Jus&shy;to Fer&shy;nán&shy;dez Ló&shy;pez’ Zu&shy;sam&shy;men&shy;stel&shy;lung zu »Se&shy;mi&shy;o&shy;ti&shy;sches Drei&shy;eck/Tri&shy;án&shy;gu&shy;lo se&shy;mán&shy;ti&shy;co o se&shy;mi&shy;ó&shy;ti&shy;co«] und [http://de.wikipedia.org/wiki/Semiotisches_Dreieck Wi&shy;ki&shy;pe&shy;dia: Se&shy;mi&shy;o&shy;ti&shy;sches Drei&shy;eck]. </ref>


===Regeln und Gewohnheiten: Zeichen&shy;syste&shy;me===
Conversely, the shared and separated meaning also opens the view for the purely physical aspect of the sign action: the ''sign carrier''. Only in this complex constellation of action does the ''semiotic triangle'' make sense as an organization of aspects of a corresponding execution of action that is distinguishable for the agents themselves: the sign carrier as the signifying aspect (Fig. 2: „Symbol“), the propositional angle as the signified aspect („Referent“), and as a third aspect the execution of a (more elementary) communicative interaction that at all binds the other two together (mostly shortened to „Thought or Reference“ in the standard versions of the semiotic triangle).<ref>On the various elaborations of the semiotic triangle since its introduction in <bib id='Richards & Ogden 1923a'>Ri&shy;chards & Og&shy;den 1923a</bib> and the various extensions (e.g., a quadrilateral in the Ecole de Paris) or reductions (such as the bipolar sign concept in Saussure), see <bib id='Eco 1977a'></bib> and <bib id='Trabant 1996a'>Tra&shy;bant 1996a</bib>, as well as [http://www.hispanoteca.eu/Lexikon%20der%20Linguistik/sa/SEMIOTISCHES%20DREIECK%20%20Tri%C3%A1ngulo%20sem%C3%A1ntico%20o%20semi%C3%B3tico.htm Justo Fernández López's compilation on «Semiotic triangle/Triángulo semántico o semiótico»] and [https://en.wikipedia.org/wiki/Triangle_of_reference Wikipedia: Triangle of reference].</ref>


Im Gegensatz zum einfachen Ausfüh&shy;ren von ele&shy;menta&shy;ren Kommu&shy;nika&shy;tionshand&shy;lungen werden mit dem Zeigen solcher Handlun&shy;gen die entspre&shy;chenden Teilhand&shy;lungen und ihr Zusam&shy;menspiel zumin&shy;dest partiell den Kommu&shy;nizie&shy;renden selbst bewusst.<ref>Beim ein&shy;fa&shy;chen Aus&shy;füh&shy;ren ei&shy;ner nicht-zei&shy;chen&shy;haf&shy;ten kom&shy;mu&shy;ni&shy;ka&shy;ti&shy;ven In&shy;ter&shy;ak&shy;ti&shy;on führt der Han&shy;deln&shy;de zwar ei&shy;ne be&shy;stimm&shy;te Hand&shy;lung vor und hat da&shy;mit auch ent&shy;spre&shy;chen&shy;den “Zu&shy;gang” da&shy;zu, dass es eben die&shy;se Hand&shy;lung ist und kei&shy;ne an&shy;de&shy;re, aber der Akt des Vor&shy;füh&shy;rens, der Selbst&shy;dar&shy;stel&shy;lung, der für die kom&shy;mu&shy;ni&shy;ka&shy;ti&shy;ve In&shy;ter&shy;ak&shy;ti&shy;on be&shy;stim&shy;mend ist, bleibt da&shy;von un&shy;be&shy;rührt.</ref> Das heißt insbe&shy;sonde&shy;re, dass sie dem Zeichen&shy;handeln&shy;den als jeweils eine von verschie&shy;denen Alter&shy;nati&shy;ven erschei&shy;nen, zwischen denen er sich entschei&shy;den kann – und zwischen denen entschei&shy;den zu können er auch dem Kommu&shy;nika&shy;tionspart&shy;ner unter&shy;stellt. Die Zeichen&shy;handlung ist damit eine Kommu&shy;nika&shy;tionshand&shy;lung, die als Teil eines ganzen Systems mögli&shy;cher Vari&shy;anten zu verste&shy;hen ist: Sie ist ein Element eines ''Zeichen&shy;systems''.  
===Rules and habits: Sign systems===
In contrast to the simple execution of elementary communicative acts, the communicators themselves become at least partially aware of the corresponding sub-acts and their interplay when such acts are presented.<ref>When simply performing a communicative interaction that is no sign act, the agent performs a certain action and thus has corresponding “access” to the fact that it is precisely this action and no other. However, the act of self-presentation, which is decisive for the communicative interaction, remains unaffected.</ref> That means, in particular, that they appear to the sign-actor as one of various alternatives between which they can choose – and between which they also assume that the communication partner can choose. The sign action is, thus, a communication action to be understood as part of a whole system of possible variants: It is an element of a ''sign system''.
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Zwar bilden auch Signale durchaus Syste&shy;me von Alter&shy;nati&shy;ven: Die Warn&shy;schreie bestimm&shy;ter Prima&shy;ten (wie auch die Reak&shy;tionen darauf) sind etwa nach dem gesich&shy;teten Feind diffe&shy;renziert – Leopard, Adler oder Python. Was für einen etho&shy;logi&shy;schen Beobach&shy;ter schnell als Zusam&shy;menhang zwischen verschie&shy;denen, alter&shy;nati&shy;ven Signal&shy;ausprä&shy;gungen eines gemein&shy;samen Schemas heraus&shy;zufin&shy;den ist, kann gleichwohl von nicht-zeichen&shy;verwen&shy;denden Tieren noch nicht in einen regel&shy;haften Zusam&shy;menhang gebracht werden, da sie sich jeweils nur auf die aktu&shy;elle Situ&shy;ation und die darin vorzu&shy;führen&shy;de auf einen Fall beschränk&shy;te Selbstdar&shy;stellung bezie&shy;hen können. Die zu beobach&shy;tenden Regel&shy;mäßig&shy;keiten sind ''Gewohn&shy;heiten'', die nicht wie ''Regeln'' durch wechsel&shy;seiti&shy;ge (d.h. inter&shy;indi&shy;vidu&shy;elle) Abstim&shy;mungen der Handeln&shy;den selbst kontrol&shy;liert werden und sich in ihren Ausprä&shy;gungen nur “hinter dem Rücken der Akteu&shy;re” (etwa durch evo&shy;lutio&shy;näre Prozes&shy;se) verän&shy;dern.  
It is true that signals also form systems of alternatives: The warning cries of certain primates (as well as the reactions to them) are differentiated according to the enemy sighted – leopard, eagle, or python. What for an ethological observer can be found out quickly as a connection between different, alternative signal expressions of a shared scheme can nevertheless not yet be brought into a regular connection by non-sign-using animals since they can refer in each case only to the current situation and the self-presentation limited to one case to be presented in it. The regularities to be observed are ''habits'', which are not controlled like ''rules'' by mutual (i.e., interindividual) coordination of the actors themselves and change in their characteristics only “behind the actors' backs” (e.g., by evolutionary processes).
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Erst mit der Kompetenz zu Zeichen&shy;handlun&shy;gen gewin&shy;nen die Handeln&shy;den auch die Fähig&shy;keit, diese Gewohn&shy;heiten mitein&shy;ander abzu&shy;stimmen, sie zu echten Regeln umzu&shy;formen. Der Umfang alter&shy;nati&shy;ver Zeichen&shy;handlun&shy;gen, die ein Zeichen&shy;system bilden, ist daher durch Regeln bestimmt: Die Alter&shy;nati&shy;ven können dabei auf der [[Pragmatik, Semantik, Syntax|syntak&shy;tischen, der seman&shy;tischen oder der pragma&shy;tischen Ebe&shy;ne]] auftre&shy;ten.<ref>Das heißt nun al&shy;ler&shy;dings nicht, dass Zei&shy;chen&shy;sys&shy;te&shy;me stets und aus&shy;schließ&shy;lich durch ex&shy;pli&shy;zit aus&shy;ge&shy;han&shy;del&shy;te Re&shy;geln be&shy;stimmt wä&shy;ren.</ref>
Only with the competence to sign acts do the agents also gain the ability to coordinate those habits with each other to transform them into genuine rules. The scope of alternative sign acts that form a sign system is therefore determined by rules: The alternatives can occur on the [[Glossar-English:Pragmatics, Semantics, Syntax|syntactic, semantic, or pragmatic level]].<ref>However, this does not mean that sign systems are always and exclusively determined by explicitly negotiated rules.</ref>




==‘Zeichen’ als »Zeichen&shy;träger« und als »Zeichen&shy;hand&shy;lungs&shy;sche&shy;ma&shy;ta«==
==‘Signs’ as »sign carriers« and as »sign action schemata«==


===Umgangssprach&shy;licher Zeichen&shy;begriff===
===Colloquial sign concept===
 
In colloquial language, the expression ‘sign’ often refers to the sign carrier as an object that can be separated from the sign action. That happens especially often when the sign carrier is used outside its sign function: ‘Put the poster behind the no-stopping sign!’. However, this extra-semiotic usage is often also employed as a basis for the everyday language concept of signs, which can thus be determined as a ''unilateral sign concept'', in which the sign is characterized only by the properties of a single object (the sign carrier).
In der Umgangs&shy;sprache wird mit dem Ausdruck ‘Zeichen’ häufig auf den Zeichen&shy;träger als einem von der Zeichen&shy;handlung abtrenn&shy;baren Gegen&shy;stand hinge&shy;wiesen. Das geschieht beson&shy;ders häufig, wenn der Zeichen&shy;träger außer&shy;halb seiner Zeichen&shy;funktion verwen&shy;det wird: ‘Stelle das Plakat hinter das Halte&shy;verbots&shy;zeichen!’ (statt ‘Schild’) Aller&shy;dings wird diese außer-semio&shy;tische Verwen&shy;dungswei&shy;se oft auch als Basis für den alltags&shy;sprachli&shy;chen Zeichen&shy;begriff genutzt, der damit als ein ''uni&shy;late&shy;raler Zeichen&shy;begriff'' bestimmt werden kann, bei dem das Zeichen nur über die Eigen&shy;schaften eines einzi&shy;gen Gegen&shy;standes (des Zeichen&shy;trägers) charak&shy;teri&shy;siert wird.  
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Ein solcher unilateraler Bildbe&shy;griff liegt gele&shy;gentlich auch medien&shy;infor&shy;mati&shy;schen Darstel&shy;lungen zugrun&shy;de: Die digi&shy;tale Kodie&shy;rung von Bildern in einer Bild&shy;datei (beispiels&shy;weise als jpg oder tiff), welche übli&shy;cherwei&shy;se von Infor&shy;mati&shy;kern einfach als ‘Bild’ bezeich&shy;net wird, ist tatsäch&shy;lich ledig&shy;lich eine Beschrei&shy;bung von syntak&shy;tischen Ele&shy;menten des eigent&shy;lichen Bild&shy;zeichens, das Datei-Format eine [[Notation|Nota&shy;tion]] nur für Bild&shy;''träger'' (⊳ [[digitales Bild|Digi&shy;tales Bild]]).
Such a unilateral image concept occasionally underlies media-informatics reports as well: The digital encoding of images in an image file (for example, as jpg or tiff), which is usually referred to simply as ‘image’ by computer scientists, is, in fact, merely a description of syntactic elements of the actual pictorial sign, the file format just a [[Notation|notation]] for image ''carriers'' (⊳ [[digitales Bild|Digital image]]).
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Diese Betrachtungsweise verschleiert aller&shy;dings den Blick darauf, dass (1) eine weite&shy;re Enti&shy;tät – das, was bezeich&shy;net wird – eine den Gegen&shy;stand als Zeichen bestim&shy;mende Rolle spielt, und dass darü&shy;ber hinaus (2) diese Bedeu&shy;tungsbe&shy;ziehung sich nur in einem bestimm&shy;ten Handlungs&shy;rahmen – nämlich einer Kommu&shy;nika&shy;tion – instan&shy;tiieren lässt, so dass zwei weite&shy;re Rollen (‘Sender’ und ‘Empfän&shy;ger’) eben&shy;falls zur Defi&shy;nition des Zeichen&shy;begriffs notwen&shy;dig gehö&shy;ren.
This approach, however, obscures the view that (1) another entity – that which is signified – plays a role in determining the object as a sign and that, moreover, (2) this signifying relation can only be instantiated in a certain framework of action – namely, a communication – so that two further roles (‘sender’ and ‘receiver’) are also necessary for the definition of the sign concept.


===Bilaterale und multi&shy;late&shy;rale Zeichen&shy;begrif&shy;fe ===
===Bilateral and multilateral sign concepts ===


''Bilaterale'' (oder ''dyadische'') Zeichen&shy;begriffe, wie etwa der von Saus&shy;sure (<bib id='Saussure 1916a'>Saussu&shy;re 1916a</bib>) aber auch schon von Aristo&shy;teles (<bib id='Keller 1995a'></bib>), versu&shy;chen im Wesent&shy;lichen das beim uni&shy;late&shy;ralen Begriff erwähn&shy;te Problem (1) zu behe&shy;ben, wird hier doch ein Zeichen als Gegen&shy;stand verstan&shy;den, sofern er eine seman&shy;tische Bezie&shy;hung zu einem weite&shy;ren Gegen&shy;stand aufweist. Je nach Theorie kann dieser zweite Gegen&shy;stand insbe&shy;sonde&shy;re ein menta&shy;ler Gegen&shy;stand (eine [[Vorstellung|Vorstel&shy;lung]]), ein Abstrak&shy;tum (etwa eine Klasse) oder ein Konkre&shy;tum (physi&shy;scher Einzel&shy;gegen&shy;stand) sein. Alle Verwen&shy;dungen des Zeichen&shy;trägers ''als Zeichen'' beru&shy;hen aber auf der Bedeu&shy;tungs- oder Darstel&shy;lungsre&shy;lation.<ref>Auch das se&shy;mi&shy;o&shy;ti&shy;sche Drei&shy;eck ist al&shy;so ei&shy;gent&shy;lich den bi&shy;la&shy;te&shy;ra&shy;len Zei&shy;chen&shy;be&shy;grif&shy;fen zu&shy;zu&shy;ord&shy;nen, denn es wird nur die Dar&shy;stel&shy;lungs&shy;funk&shy;ti&shy;on (Be&shy;zie&shy;hung zwi&shy;schen Zei&shy;chen&shy;trä&shy;ger und Be&shy;zeich&shy;ne&shy;tem) ar&shy;ti&shy;ku&shy;liert und über ei&shy;ne Zwi&shy;schen&shy;in&shy;s&shy;tanz er&shy;läu&shy;tert.</ref>
''Bilateral'' (or ''dyadic'') sign concepts, such as the one of Saussure (<bib id='Saussure 1916a'>Saussu&shy;re 1916a</bib>) but also already of Aristotle (<bib id='Keller 1995a'></bib>), essentially try to solve the problem (1) mentioned for the unilateral concept, since here a sign is understood as an object, provided that it has a semantic relation to another object. Depending on the theory, this second object may be, in particular, a mental object (an [[Vorstellung|idea]]), an abstraction (such as a class), or a concrete thing (physical individual object). However, all uses of the sign carrier ''as a sign'' are based on the meaning or representation relation.<ref>Thus, the semiotic triangle, too, can indeed be assigned to the bilateral sign concept because only the representation function (relation between sign carrier and signified) is articulated and explained via an intermediate entity.</ref>
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[[Datei:Organon-Modell-corr.png|thumb|Ab&shy;bil&shy;dung 3: Das Or&shy;ga&shy;non-Mo&shy;dell von Büh&shy;ler]]
[[Datei:Organon-Modell-corr E.jpg|thumb|Figure 3: Bühler's Organon model]]
Bei ''mul&shy;ti&shy;la&shy;te&shy;ra&shy;len'' Zei&shy;chen&shy;be&shy;grif&shy;fen, wie sie et&shy;was von Büh&shy;ler (<bib id='Bühler 1934a'>Büh&shy;ler 1934a</bib>) und Peir&shy;ce (<bib id='Peirce 1983a'>Peir&shy;ce 1983a</bib>) vor&shy;ge&shy;schla&shy;gen wur&shy;den, ist die Dar&shy;stel&shy;lungs&shy;funk&shy;ti&shy;on hin&shy;ge&shy;gen nur ''ein'' As&shy;pekt des Zei&shy;chens, ne&shy;ben den an&shy;de&shy;re prag&shy;ma&shy;ti&shy;sche As&shy;pek&shy;te tre&shy;ten, die auf die Zei&shy;chen&shy;ver&shy;wen&shy;der fo&shy;kus&shy;sie&shy;ren und da&shy;mit auch auf die Ak&shy;ti&shy;vi&shy;tä&shy;ten, die mit der Zei&shy;chen&shy;hand&shy;lung in Zu&shy;sam&shy;men&shy;hang ste&shy;hen (sol&shy;len) und so ih&shy;re Be&shy;deu&shy;tung im wei&shy;te&shy;ren Sinn be&shy;stim&shy;men. Damit erge&shy;ben sich also auch Ansät&shy;ze zur Be&shy;he&shy;bung des oben er&shy;wähn&shy;ten Prob&shy;lems (2). Das Or&shy;ga&shy;non-Mo&shy;dell Büh&shy;lers et&shy;wa  in&shy;te&shy;griert den Zei&shy;chen im&shy;ma&shy;nen&shy;ten In&shy;ter&shy;ak&shy;ti&shy;ons&shy;as&shy;pekt, in&shy;dem es den beiden betei&shy;ligten Akti&shy;vitäts&shy;trägern schema&shy;tisch jeweils spezi&shy;fische mit der Zeichen&shy;handlung vollzo&shy;gene Funkti&shy;onen zuord&shy;net, nämlich die Ausdrucks&shy;funktion für den Sender und die Appell&shy;funktion für den Empfän&shy;ger (Abb. 3).
 
In ''multilateral'' sign concepts, as proposed by Bühler (<bib id='Bühler 1934a'>Büh&shy;ler 1934a</bib>) and Peirce (<bib id='Peirce 1983a'>Peir&shy;ce 1983a</bib>), the representational function is only ''one'' aspect of the sign, alongside which other pragmatic aspects occur focusing on the sign users and, thus, also on the activities that are (supposed to be) related to the sign act hence determining its meaning in a broader sense. That also results in approaches for remedying the problem (2) mentioned above. Bühler's organon model, for example, integrates the interaction aspect immanent in signs by schematically assigning to the two activity carriers involved in each case specific functions performed with the sign act, namely the expression function for the sender and the appeal function for the receiver (Fig. 3).


===Handlungstheoretischer Zeichen&shy;begriff===
===Action-theoretical sign concept===


Bühler und Peirce entwickeln zwar einen bereits dezi&shy;diert auf Handlung ausge&shy;richte&shy;ten Zeichen&shy;begriff. Doch bleiben sie bei dessen Ausar&shy;beitung noch stark an der semio&shy;tischen Tradi&shy;tion des bila&shy;tera&shy;len Zeichen&shy;begriffs orien&shy;tiert: So ist etwa der Inter&shy;pretant eines Zeichens bei Peirce zunächst eine Art menta&shy;les Zeichen, das der Zeichen&shy;nutzer zur Inter&shy;preta&shy;tion des “äuße&shy;ren” Zeichens erzeugt (und zu dessen Inter&shy;preta&shy;tion er jeweils weite&shy;re Inter&shy;pretan&shy;ten hinzu&shy;zieht). Die Kette der Inter&shy;pretan&shy;ten führe schließlich zum „ulti&shy;mate logi&shy;cal inter&shy;pretant“, den Kuno Lorenz als Ände&shy;rung einer Verhal&shy;tensge&shy;wohnheit – „habit change“ – inter&shy;pretiert (<bib id='Lorenz 1990a'></bib>: S. 121), so dass hier endlich die Veran&shy;kerung des Zeichens in Handlun&shy;gen erfolgt.  
It is true that Bühler and Peirce develop a sign concept that is already decidedly oriented towards action. However, in their elaboration, they remain strongly oriented to the semiotic tradition of the bilateral sign concept: For example, the interpretant of a sign in Peirce's view is first a kind of mental sign, which the sign users generate for the interpretation of the “external” sign (and for whose interpretation they involve further interpretants in each case). The chain of interpretants finally leads to the „ultimate logical interpretant“, which Kuno Lorenz understands as a change of a behavioral habit – a „habit change“ (<bib id='Lorenz 1990a'></bib>: p. 121) – so that here the sign is finally anchored in actions.  
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Nun steht Lorenz in der Tradi&shy;tion des Erlan&shy;ger Konstruk&shy;tivis&shy;mus von Kamlah und Loren&shy;zen, der in der Folge des [[Linguistic turn, pictorial turn, medial turn|linguis&shy;tic turns]] und der handlungs&shy;theore&shy;tischen Umdeu&shy;tung psychi&shy;scher Phäno&shy;mene bei Mead, Wittgen&shy;stein, v. Holst u.a. einen weni&shy;ger menta&shy;listi&shy;schen Zeichen&shy;begriff aus dem Begriff der Zeichen&shy;handlung entwickelt hat. Fokus&shy;siert wird dabei nicht der Zeichen&shy;träger, der etwas bedeu&shy;tet, indem er in einer speziel&shy;len Form von Handlung benutzt wird, sondern das, was als allen Ausfüh&shy;rungen einer Art von Zeichen&shy;handlun&shy;gen (allen „Aktu&shy;ali&shy;sierun&shy;gen“ dieses Typs) gemein bestimmt wird: Ein Zeichen im Sinne von Kamlah, Loren&shy;zen und auch Lorenz ist das Handlungs&shy;''schema'' einer Zeige&shy;handlung (= Vorführ&shy;handlung, d.h. das Schema einer bewuss&shy;ten kommu&shy;nika&shy;tiven Inter&shy;aktion; <bib id='Kamlah & Lorenzen 1973a'>Kamlah & Loren&shy;zen 1973a</bib>, <bib id='Lorenz 1970a'></bib>).    
Lorenz stands in the tradition of the Erlangen constructivism of Kamlah and Lorenzen, who, in the wake of the [[Linguistic turn, pictorial turn, medial turn|linguistic turn]] and the action-theoretical reinterpretation of mental phenomena by Mead, Wittgenstein, v. Holst, and others, developed a less mentalistic sign concept from the concept of signifying actions. The focus is not on the sign carrier that signifies something by being used in a particular form of action but on what is determined as common to all executions of one type of sign action (all „actualizations“ of this type): A sign in the sense of Kamlah, Lorenzen, and also Lorenz is the action ''schema'' of a presentation action (= demonstration action, i.e., the schema of a conscious communicative interaction; <bib id='Kamlah & Lorenzen 1973a'>Kamlah & Loren&shy;zen 1973a</bib>, <bib id='Lorenz 1970a'></bib>).
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Das Beziehungsgeflecht zwischen einer Zeichen&shy;handlung und ihren Teilhand&shy;lungen einer&shy;seits und den kontex&shy;tuellen Akti&shy;vitä&shy;ten (insbe&shy;sonde&shy;re die jeweils dabei voraus&shy;gesetz&shy;ten Vorbe&shy;reitungs&shy;handlun&shy;gen und die verur&shy;sachten Folge&shy;handlun&shy;gen) ande&shy;rerseits werden auf diese Weise wesent&shy;lich unmit&shy;telba&shy;rer in den Fokus der semio&shy;tischen Betrach&shy;tung gerückt. Es geht nicht um mate&shy;rielle Gegen&shy;stände, sondern um äußerst komple&shy;xe Formen von Inter&shy;aktio&shy;nen.
The network of relations between a sign action and its sub-actions, on the one hand, and the contextual activities (in particular, the preparatory actions required and the subsequent actions caused in each case), on the other hand, are thus brought much more directly into the focus of semiotic consideration. It is not about material objects but about extremely complex forms of interactions.
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Dieses Vorgehen trägt daher auch der Eigen&shy;tümlich&shy;keit bestimm&shy;ter Zeichen&shy;handlun&shy;gen Rechnung, bei denen der Zeichen&shy;träger gar kein von der Zeichen&shy;verwen&shy;dung sepa&shy;rierba&shy;rer Gegen&shy;stand ist: Wenn etwa ein Fahrrad&shy;fahrer an einer Kreuzung mit der linken Hand Wedel&shy;bewe&shy;gungen ausführt, um den ande&shy;ren Verkehrs&shy;teilneh&shy;mern zu verste&shy;hen zu geben, dass er beab&shy;sichtigt, nach links abzu&shy;biegen – dann ist das durchaus ein klarer Fall von Zeichen&shy;verwen&shy;dung. Gleichwohl ist es hier schwierig, den Zeichen&shy;träger unab&shy;hängig von der Zeichen&shy;handlung über&shy;haupt zu bestim&shy;men.
This approach, therefore, also takes into account the peculiarity of certain sign acts in which the sign carrier is not an object that can be separated from the sign use: if, for example, a cyclist at an intersection makes a waving motion with his left hand to indicate to other road users that he intends to turn left – then this is definitely a clear case of sign use. Nevertheless, it is difficult here to determine the sign carrier at all, independent of the sign action.
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Abtrennbare und insbesondere als solche über die eigent&shy;lichen Zeichen&shy;teilhand&shy;lung hinaus beste&shy;hende (d.h. persis&shy;tente) Zeichen&shy;träger werden entspre&shy;chend nicht einfach ‘Zeichen’ genannt – auch nicht abkür&shy;zend – sondern als ‘Marken’ bezeich&shy;net.<ref>Mar&shy;ken bil&shy;den da&shy;mit die Grund&shy;la&shy;ge für Kom&shy;mu&shy;ni&shy;ka&shy;ti&shy;o&shy;nen in [[Typologien der Medien|se&shy;kun&shy;dä&shy;ren Me&shy;dien]]. Auch Bil&shy;der müss&shy;ten im Sin&shy;ne der hand&shy;lungs&shy;the&shy;o&shy;re&shy;ti&shy;schen Se&shy;mi&shy;o&shy;tik als Mar&shy;ken ver&shy;stan&shy;den wer&shy;den. </ref> Eine Marke kann dem Empfän&shy;ger als Symptom für die vorgän&shy;gige produ&shy;zenten&shy;seiti&shy;gen Teilhand&shy;lungen dienen, die er sich vorstellt und nun durch die entspre&shy;chenden rezi&shy;pienten&shy;seiti&shy;gen Teilhand&shy;lungen zu einer Zeichen&shy;handlung vervoll&shy;ständi&shy;gen kann: Er stellt sich anhand des vorlie&shy;genden Gegen&shy;standes sich selber gegen&shy;über dar als einer, der an einer kommu&shy;nika&shy;tiven Inter&shy;aktion unter Betei&shy;ligung der Marke in Gegen&shy;wart eines vorge&shy;stellten Senders verste&shy;hend teilnimmt.
Accordingly, separable and mainly as such existing (i.e., persistent) sign carriers beyond the actual sign partial action are not simply called ‘signs’ – not even abbreviated – but are called ‘marks’.<ref>Marks thus form the basis for communications in [[Typologien der Medien|secondary media]]. Images, too, would have to be understood as marks in the sense of action-theoretical semiotics.</ref> A mark can serve the recipient as a symptom for the preceding producer-side partial actions, which they imagine and can now complete to a sign act by the corresponding recipient-side partial actions: Utilizing the object at hand, the recipient presents themselves to themselves as one who in an understanding manner participates in a communicative interaction involving the mark in the presence of an imagined sender.
 


==Sprachliche Zeichen==


Sicherlich ist Sprache das am besten unter&shy;suchte Zeichen&shy;system.<ref>Ge&shy;nau ge&shy;nom&shy;men han&shy;delt es sich da&shy;bei ja um ei&shy;ne Viel&shy;zahl von Zei&shy;chen&shy;sys&shy;te&shy;men – ent&shy;spre&shy;chend den Ein&shy;zel&shy;spra&shy;chen. ‘Spra&shy;che als sol&shy;che’ (d.h. im Sin&shy;ne der Saus&shy;su&shy;re&shy;schen ‘Lan&shy;gue’ - als Sprach&shy;kom&shy;pe&shy;tenz - oder gar im Sin&shy;ne Choms&shy;kys als Kom&shy;pe&shy;tenz zum ''Er&shy;werb'' von Ein&shy;zel&shy;spra&shy;chen; <bib id='Saussure 1916a'>Saus&shy;su&shy;re 1916a</bib>, <bib id='Chomsky 1957a'>Choms&shy;ky 1957a</bib>) be&shy;zeich&shy;net of&shy;fen&shy;sicht&shy;lich kein Zei&shy;chen&shy;sys&shy;tem in der oben ein&shy;ge&shy;führ&shy;ten Be&shy;deu&shy;tung des Wor&shy;tes.</ref> Die Struktur sprachli&shy;cher Zeichen hat entspre&shy;chend die Begriff&shy;lichkeit der Zeichen&shy;theorie stark geprägt. Kriti&shy;ker des semio&shy;tischen Bildbe&shy;griffs äußern in der Folge gele&shy;gentlich die Befürch&shy;tung, dass eine dezi&shy;diert am Zeichen&shy;begriff ausge&shy;richte&shy;te Bildthe&shy;orie zu sprach&shy;lastig ope&shy;riere und dadurch die Unter&shy;schiede, die zwischen Bild und Wort beste&shy;hen, nicht hinrei&shy;chend beachtet würden (⊳ [[Ikonische Differenz|Iko&shy;nische Diffe&shy;renz]]).
==Verbal signs==
Certainly, language is the best-studied sign system.<ref>Strictly speaking, it is about a multiplicity of sign systems – corresponding to single languages. Obviously, ‘language as such’ (i.e., in the sense of Saussure's ‘langue’ – as language competence – or even in Chomsky's sense as competence for the acquisition of individual languages; <bib id='Saussure 1916a'>Saus&shy;su&shy;re 1916a</bib>, <bib id='Chomsky 1957a'>Choms&shy;ky 1957a</bib>) does not designate a sign system in the meaning of the word.</ref> Accordingly, the structure of verbal signs has strongly influenced the terminology of sign theory. As a consequence, critics of the semiotic image concept occasionally express the fear that an image theory decidedly oriented towards the sign concept operates in a way that is too language-heavy and that, thus, the differences existing between image and word are not sufficiently taken into account (⊳ [[Ikonische Differenz|Iconic Difference]]).
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Allerdings ist weder der Ausdruck ‘Zeichen’ syno&shy;nym mit ‘sprachli&shy;che Zeichen’ noch der Termi&shy;nus ‘Zeichen&shy;system’ mit ‘Zeichen&shy;sprache’. Sprachli&shy;che Zeichen sind auch nicht dassel&shy;be wie Sprache(n) im Sinne der Lingu&shy;istik, die sich semio&shy;tisch eher als Wort/Satz-sprachli&shy;che Zeichen&shy;syste&shy;me (s.u.) charak&shy;teri&shy;sieren lassen.  
However, the expression ‘signs’ is neither synonymous with ‘verbal signs’ nor ‘sign system’ synonymous with ‘language of signs’. Linguistic signs are also not the same as language(s) in linguistics, which can be characterized semiotically better as word/sentence-language sign systems (see below).


===Verallgemeinerter Sprach&shy;begriff und nicht-sprach&shy;liche Zeichen&shy;syste&shy;me===
===Generalized concept of language and non-language sign systems===
 
In contrast to the (narrow) concept of language, which is primarily oriented towards linguistics, a more general semiotic distinction can be made, which is based on the fact that the signs of a sign system can – in a broad sense – be structured syntactically: The associated sign action schemata consist of parts which, in different combinations, constitute different signs of the system (see again Fig. 1). In the case of ''non-language'' sign systems, there is no such structure. The system does not have a [[Glossar-English:Morphology and Syntax|''morphology'']] with the help of which the individual signs can be related to each other in a meaningful semiotic way based on the properties of the sign carrier alone (i.e., purely syntactically).<ref>Such an elementary “sign game” could consist, for example, of one waving his left arm for one sign of the system, running away for the second sign, and doing nothing at all for the third sign. None of the sign action schemata involved contains parts that are also part of one of the other sign action schemata.</ref> For language sign systems, on the other hand, it must be possible to specify a morphology.
Gegenüber dem primär an der Lingu&shy;istik ausge&shy;richte&shy;ten (engen) Sprachbe&shy;griff kann eine allge&shy;meine&shy;re semio&shy;tische Unter&shy;scheidung ins Feld geführt werden, die darauf beruht, dass die Zeichen eines Zeichen&shy;systems sich – in einem weiten Sinne – syntak&shy;tisch gliedern lassen: Die zuge&shy;höri&shy;gen Zeichen&shy;handlungs&shy;schema&shy;ta beste&shy;hen aus Teilen, die in unter&shy;schiedli&shy;chen Kombi&shy;natio&shy;nen verschie&shy;dene Zeichen des Systems konsti&shy;tuieren (siehe nochmals Abb. 1). Bei ''nicht-sprachli&shy;chen'' Zeichen&shy;syste&shy;men liegt mithin keine solche Gliede&shy;rung vor. Das System besitzt keine [[Morphologie und Syntax|''Morpho&shy;logie'']], mit deren Hilfe sich die einzel&shy;nen Zeichen bereits anhand von Eigen&shy;schaften des Zeichen&shy;trägers allei&shy;ne (d.h. rein syntak&shy;tisch) sinnvoll semio&shy;tisch zuei&shy;nander in Bezie&shy;hung setzen ließen.<ref>Ein sol&shy;ches ele&shy;men&shy;ta&shy;res “Zei&shy;chen&shy;spiel” könn&shy;te bei&shy;spiels&shy;wei&shy;se da&shy;raus be&shy;ste&shy;hen, dass ei&shy;ner für das ei&shy;ne Zei&shy;chen des Sys&shy;tems mit dem lin&shy;ken Arm we&shy;delt, für das zwei&shy;te Zei&shy;chen weg&shy;rennt und für das drit&shy;te Zei&shy;chen gar nichts tut. Kei&shy;ne der be&shy;tei&shy;lig&shy;ten Zei&shy;chen&shy;hand&shy;lungs&shy;sche&shy;ma&shy;ta ent&shy;hält Tei&shy;le, die auch Teil ei&shy;nes der an&shy;de&shy;ren Zei&shy;chen&shy;hand&shy;lungs&shy;sche&shy;ma&shy;ta sind.</ref> Für sprach&shy;li&shy;che Zei&shy;chen&shy;sys&shy;te&shy;me muss sich hin&shy;ge&shy;gen ei&shy;ne Mor&shy;pho&shy;lo&shy;gie ange&shy;ben lassen.
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Nicht gefordert ist für sprachli&shy;che Zeichen&shy;syste&shy;me (Zeichen&shy;sprachen), dass die Teile selbst wiede&shy;rum Zeichen sein müssen, wie es bei der Rela&shy;tion zwischen Wort und Satz der Fall wäre. Betrach&shy;ten wir daher zunächst den Fall der Zeichen&shy;syste&shy;me, bei denen die Zeichen&shy;teile gene&shy;rell keine Zeichen sind – genau&shy;er formu&shy;liert: keine der Teilhand&shy;lungen, die die Zeichen&shy;handlungs&shy;schema&shy;ta eines solchen Zeichen&shy;systems konsti&shy;tuieren, ist bereits eine Zeichen&shy;handlung. Im Gegen&shy;satz zu den nicht-sprachli&shy;chen Zeichen&shy;syste&shy;men lässt sich also eine syntak&shy;tische Gliede&shy;rung der Zeichen&shy;sprache ange&shy;ben, die aber noch nicht der Kombi&shy;nation von Wörtern zu Sätzen entspricht, sondern, um ein linguis&shy;tisches Ana&shy;logon zu bemü&shy;hen, eher der Zusam&shy;menset&shy;zung von (nicht eigen&shy;ständig verwend&shy;baren) Morphe&shy;men zu Wörtern.  
It is not required for language sign systems (sign languages) in this extended sense that the parts themselves must, in turn, be signs of the system, as would be the case with the relation between word and sentence. Therefore, let us first consider the case of sign systems in which the sign parts are generally not signs of the system – more precisely formulated: none of the partial actions constituting the sign action schemata of such a sign system is already a sign action in the same sign system. In contrast to the non-language sign systems, a syntactic structure of sign languages can thus be specified, which, however, does not yet correspond to the combination of words to sentences, but, putting it in a linguistic analogy, instead to the composition of (not independently usable) morphemes to words.
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Als Beispiel mag das dem »Fährten lesen« zugrun&shy;de liegen&shy;de Zeichen&shy;system dienen. Die Zeichen dieses Systems unter&shy;scheiden sich als Inter&shy;preta&shy;tion der Varia&shy;tionen von Eigen&shy;schaften der Abdrü&shy;cke (etc.) und ihrer Teile: So mag etwa der Grad der Verwi&shy;schung der Kanten im Zusam&shy;menhang mit ande&shy;ren Eigen&shy;heiten als Alters&shy;indiz dienen.<ref>Ge&shy;nau ge&shy;nom&shy;men geht es na&shy;tür&shy;lich um das sich be&shy;wusst Dar&shy;stel&shy;len als ei&shy;ner, der die&shy;ses In&shy;diz er&shy;kennt.</ref> Dabei ist aber das Erken&shy;nen von “Verwischt&shy;heit” noch kein eigen&shy;ständi&shy;ges Zeichen, das inner&shy;halb des Systems losge&shy;löst von ande&shy;ren Zeichen&shy;kompo&shy;nenten verwen&shy;det werden könnte. Gleichwohl bestimmt es gemein&shy;sam mit den ande&shy;ren rele&shy;vanten Dimen&shy;sionen die Morpho&shy;logie der Zeichen dieses Systems.
The sign system underlying »track reading« may serve as an example. The signs of this system are distinguished as interpretations of the variations of properties of the imprints (etc.) and their parts: For instance, the degree of blurring of the edges in connection with other peculiarities may serve as an indication of age.<ref>Strictly speaking, it is about consciously presenting oneself as one who recognizes this indication.</ref> However, recognizing “blurredness” is not yet an independent sign that could be used within the system detached from other sign components. Nevertheless, together with the other relevant dimensions, it determines the morphology of the signs of this system.


===Wort/Satz-sprachliche Zeichen&shy;systeme: Sprachen im enge&shy;ren Sinn===
===Word/sentence-language sign systems: Languages in the narrower sense===


Von den allgemeinen Zeichen&shy;sprachen ist die Klasse der Wort/Satz-sprach&shy;lichen Zeichen&shy;syste&shy;me zu diffe&shy;renzie&shy;ren. Diese verfü&shy;gen über eine syntak&shy;tische Gliede&shy;rung im engen Sinn, inso&shy;fern die Teilhand&shy;lungen, die ein Zeichen dieser Syste&shy;me bilden, zum Teil selber bereits Zeichen sind: nämlich ''Wörter'', die ''Sätze'' bilden. Dadurch wird die Unter&shy;scheidung zwischen Wörtern und Sätzen über&shy;haupt erst möglich und damit eine über reine Morpho&shy;logie hinaus&shy;gehen&shy;de kombi&shy;nati&shy;ve Syntax etwa im Sinne von Chomsky (<bib id='Chomsky 1957a'></bib>; hierzu auch ⊳ [[Bildgrammatik|Bildgram&shy;matik]] und [[Bildmorphologie|Bildmor&shy;pholo&shy;gie]]).
The class of word/sentence-language sign systems is to be differentiated from the general sign languages. The former have a syntactic structure in the narrow sense, insofar as the partial actions that form a sign of these systems are already signs of that system themselves, namely, ''words'' forming ''sentences''. That makes the distinction between words and sentences possible in the first place, and thus a combinative syntax that goes beyond pure morphology, like grammar in the sense of Chomsky (<bib id='Chomsky 1957a'></bib>; on this also ⊳ [[Bildgrammatik|Image Grammar]] and [[Glossar-English:Image Morphology|Image Morphology]]).
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Die Festlegung der Begriffe »Wort« und »Satz« ist in Lingu&shy;istik und Semio&shy;tik umstrit&shy;ten:<ref>Be&shy;son&shy;de&shy;rer Aus&shy;druck die&shy;ser Un&shy;klar&shy;hei&shy;ten ist die De&shy;bat&shy;te da&shy;rü&shy;ber, ob nun Wör&shy;ter oder Sät&shy;ze die “ei&shy;gent&shy;li&shy;chen” – d.h. grund&shy;le&shy;gen&shy;den – se&shy;man&shy;ti&shy;schen Ein&shy;hei&shy;ten der “na&shy;tür&shy;li&shy;chen” Spra&shy;chen dar&shy;stel&shy;len, so dass der je&shy;weils an&shy;de&shy;re Be&shy;griff als le&shy;dig&shy;lich ab&shy;ge&shy;lei&shy;tet zu gel&shy;ten ha&shy;be; vgl. et&shy;wa <bib id='Ros 1979a'></bib>: S. 167ff. Sie&shy;he auch [http://de.wikipedia.org/wiki/Wort Wi&shy;ki&shy;pe&shy;dia: Wort] und [http://de.wikipedia.org/wiki/Satz_%28Grammatik%29 Wi&shy;ki&shy;pe&shy;dia: Satz].</ref> Das liegt nicht zuletzt an den dabei zumeist betrach&shy;teten bi- und multi&shy;late&shy;ralen Zeichen&shy;begriffen, die kaum Krite&shy;rien für eine Unter&shy;scheidung zwischen nur morpho&shy;logisch orga&shy;nisier&shy;ten und im enge&shy;ren Sinn syntak&shy;tisch orga&shy;nisier&shy;ten Sprachzei&shy;chensys&shy;temen bereit&shy;stellen. Handlungs&shy;theore&shy;tisch betrach&shy;tet liegt es hinge&shy;gen durchaus nahe,  
The definition of the concepts »word« and »sentence« is controversial in linguistics and semiotics:<ref>A particular expression of these ambiguities is the debate about whether words or sentences are the “proper” – i.e. fundamental – semantic units of “natural” languages so that the other concept has to be regarded as merely derived; cf. e.g. <bib id='Ros 1979a'></bib>: p. 167ff. See also [https://en.wikipedia.org/wiki/Word Wikipedia: Word] and [https://en.wikipedia.org/wiki/Sentence_(linguistics) Wikipedia: Sentence (linguistics)].</ref> This is not least due to the bi- and multilateral sign concepts mostly considered in this context, which hardly provide criteria for a distinction between language sign systems organized only morphologically and those organized syntactically in the narrower sense (grammatically). From the action-theoretical point of view, however, it is quite obvious
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:''den Ausdruck ‘Satz’ zu erklä&shy;ren als die Gesamt&shy;heit der Zeichen i.e.S., die in den jewei&shy;ligen Teilhand&shy;lungen einer einheit&shy;lichen Handlung wie »etwas aussa&shy;gen«, »etwas mittei&shy;len« usw. verwen&shy;det werden. Der Ausdruck ‘Wort’ hinge&shy;gen mag sich in seinem Gebrauch erklä&shy;ren lassen, indem man auf die einzel&shy;nen Zeichen i.e.S. verweist, welche im Rahmen einer solchen Gesamt&shy;handlung, beim Vollzug einer zu dieser gehö&shy;renden Teilhand&shy;lung, verwen&shy;det werden. Aus dieser Erklä&shy;rung folgt dann nämlich zunächst, daß ein Handlungs&shy;schema speziel&shy;ler Art, z.B. ein Laut, wirklich erst im Zusam&shy;menhang mit der Äuße&shy;rung eines Satzes als Wort erkannt werden kann. Es folgt aber auch aus ihr, daß ein Sprecher durchaus selbst struktu&shy;rell neue und gleichwohl verständ&shy;liche Sätze formen kann: Er hat seinen Gebrauch einzel&shy;ner Wörter dieser Erklä&shy;rung nach ja weder “induk&shy;tiv” aus bereits gehör&shy;ten bzw. gar von ihm selbst gebil&shy;deten Sätzen “abge&shy;leitet”, noch ist er durch in ihm bereits “ange&shy;legte” Regeln in seiner zukünf&shy;tigen Rede vorde&shy;termi&shy;niert'' (<bib id='Ros 1979a'></bib>: S. 174).  
:''to explain the expression ‘sentence’ as the totality of signs in the narrower sense, which are used in the respective partial actions of a unified action such as »to state something«, »to communicate something« among others. On the other hand, the expression ‘word’ may be explained in its usage by referring to the individual signs in the narrower sense used in the context of such an overall action, in the execution of a partial action belonging to it. From this explanation follows, first of all, that an action schema of a particular kind, e.g., a sound, can indeed be recognized as a word only in connection with the utterance of a sentence.  However, it also follows from this explanation that a speaker can form structurally new and, at the same time, understandable sentences: According to this explanation, they have neither “inductively derived” their use of individual words from sentences they have already heard, or even formed themselves, nor are they pre-determined in their future speech by rules already “created” in them'' (<bib id='Ros 1979a'></bib>: p. 174).
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Die Pointe satzsprachlicher Zeichen&shy;systeme besteht mithin darin, dass nicht nur die Gesamt&shy;zeichen&shy;handlung (der Satz) in Form und Gebrauch an Regeln ausge&shy;richtet wird, sondern bereits Form und Gebrauch der Teilzei&shy;chenhand&shy;lungen (der Wörter) jeweils vollstän&shy;dig an Regeln orien&shy;tiert sind. Die korrek&shy;te (syntak&shy;tische) Form und der richti&shy;ge (pragma&shy;tische) Gebrauch der Sätze (und damit auch ihre Bedeu&shy;tungen) lassen sich dann bei Bedarf kompo&shy;sitio&shy;nal aus den morpho&shy;logischen, seman&shy;tischen und pragma&shy;tischen Eigen&shy;schaften der Wörter ablei&shy;ten. Ana&shy;loge Argu&shy;menta&shy;tionen fehlen für einfa&shy;che Zeichen&shy;sprachen.
Therefore, the point of word/sentence-language sign systems is that not only the overall sign action (the sentence) is oriented to rules in form and use, but the form and use of the partial sign actions (the words) are already, in each case, entirely oriented to rules. The correct (syntactic) form and the correct (pragmatic) use of the sentences (and thus their meanings) can then be derived compositionally, if necessary, from the morphological, semantic, and pragmatic properties of the words. Analogous arguments are missing for simple sign languages.
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Die massive Komplexitäts&shy;steigerung, die mit dem Gebrauch von Teil&shy;''zeichen''&shy;handlun&shy;gen verbun&shy;den ist, macht sich mit einer außer&shy;ordent&shy;lich erhöh&shy;ten Flexi&shy;bili&shy;tät dieser Sprach&shy;syste&shy;me bezahlt.<ref>Nur am Ran&shy;de sei hier er&shy;wähnt, dass die&shy;se Kom&shy;ple&shy;xi&shy;täts&shy;stei&shy;ge&shy;rung nicht nur die Art der Hand&shy;lung be&shy;trifft, son&shy;dern glei&shy;cher&shy;mas&shy;sen auch die Art von We&shy;sen, die zu der&shy;ar&shy;ti&shy;gen Hand&shy;lun&shy;gen fä&shy;hig sind; hier&shy;zu ⊳ [[Dezeptiver und immersiver Modus|De&shy;zep&shy;ti&shy;ver und im&shy;mer&shy;si&shy;ver Mo&shy;dus]]. Dem im&shy;men&shy;sen Zu&shy;wachs an Fle&shy;xi&shy;bi&shy;li&shy;tät in der Kom&shy;mu&shy;ni&shy;ka&shy;ti&shy;on steht ein un&shy;ge&shy;heu&shy;rer Ge&shy;winn an Re&shy;fle&shy;xi&shy;ons&shy;fä&shy;hig&shy;keit der Kom&shy;mu&shy;ni&shy;zie&shy;ren&shy;den und da&shy;mit an Frei&shy;heit und In&shy;di&shy;vi&shy;du&shy;a&shy;li&shy;tät zur Sei&shy;te; vgl. <bib id='Ros 1979a'></bib>. </ref>
The massive increase in complexity associated with the use of partial ''sign'' acts pays off with an extraordinary increase in the flexibility of these language systems.<ref>It should be mentioned here only in passing that this increase in complexity does not only concern the kind of action but equally the kind of beings capable of such actions (⊳ [[Dezeptiver und immersiver Modus|Deceptive and immersive mode]]). The immense gain in flexibility in communication is matched by a tremendous gain in the communicators' ability to reflect and, thus, in freedom and individuality; cf. <bib id='Ros 1979a'></bib>.</ref>


===Propositionale und explizit perfor&shy;mative Zeichen&shy;handlun&shy;gen ===
===Propositional and explicitly performative sign actions ===
 
Admittedly, word/sentence-language sign acts are not yet sufficient to articulate an ''explicit'' factual reference. Such a reference unfolds only with ''propositional'' speech acts. However, the actual syntactic breakdown of the sign system is a necessary precondition for the latter because the partial acts characteristic of the [[Glossar-English:Proposition|proposition]] – [[Glossar-English:Predication|predication]], [[Glossar-English:Nomination|nomination]], and [[Glossar-English:Context-Building Acts|context-building act]] – must appear as independent sign acts, each with its own rules of interpretation. Only in this way is it also possible to communicate states of affairs that are not present (as such).<ref>Moreover, not every sign action has a propositional angle at all. For example, the [[Glossar-English:Interactional, Expressive, and Propositional Angles|interactional and expressive angles]] are sufficient for a greeting.</ref>
Zwar sind wort/satz&shy;sprachli&shy;che Zeichen&shy;handlun&shy;gen noch nicht hinrei&shy;chend zur Arti&shy;kula&shy;tion eines ''expli&shy;ziten'' Sachbe&shy;zugs. Ein solcher entfal&shy;tet sich erst mit ''propo&shy;sitio&shy;nalen'' Sprach&shy;zeichen&shy;handlun&shy;gen. Aller&shy;dings ist die echte syntak&shy;tische Gliede&shy;rung des Zeichen&shy;systems eine notwen&shy;dige Voraus&shy;setzung für letzte&shy;re, denn die für die [[Proposition|Propo&shy;sition]] charak&shy;teris&shy;tischen Teilhand&shy;lungen – [[Prädikation|Prädi&shy;kation]], [[Nomination|Nomi&shy;nation]] und [[Kontextbildung|Kontext&shy;bildung]] – müssen als eigen&shy;ständi&shy;ge Zeichen&shy;handlun&shy;gen mit je eige&shy;nen Inter&shy;preta&shy;tionsre&shy;geln auftre&shy;ten. Erst dadurch ist es auch möglich, über nicht anwe&shy;sende Sachver&shy;halte (als solche) zu kommu&shy;nizie&shy;ren.<ref>Im Üb&shy;ri&shy;gen hat nicht je&shy;de Zei&shy;chen&shy;hand&shy;lung über&shy;haupt ei&shy;nen Sach&shy;be&shy;zug: Für ei&shy;ne Be&shy;grü&shy;ßung et&shy;wa ge&shy;nü&shy;gen [[Interaktions-, Selbst- und Sachbezug|In&shy;ter&shy;ak&shy;ti&shy;ons- und Selbst&shy;be&shy;zug]].</ref>
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Des weiteren setzen ''explizit perfor&shy;mati&shy;ve Zeichen&shy;handlun&shy;gen'' – etwa ‘hiermit taufe ich dich auf den Namen «Tita&shy;nic»’ oder ‘hiermit schwöre ich (dir), dass ''p''’ – die Kompe&shy;tenz zu satz/wort&shy;sprachli&shy;chen Kommu&shy;nika&shy;tionshand&shy;lungen (bzw. im zweiten Beispiel sogar von propo&shy;sitio&shy;nalen Zeichen&shy;handlun&shy;gen) voraus: Die ausdrück&shy;liche Arti&shy;kula&shy;tion der mit der Zeichen&shy;handlung durchge&shy;führten [[Illokution|Illo&shy;kution]] kann nur gelin&shy;gen, wenn die Benen&shy;nung als eigen&shy;ständi&shy;ges (Teil)Zei&shy;chen verfüg&shy;bar und als solches in den Gesamt&shy;zeichen&shy;akt einge&shy;bettet ist.  
Furthermore, ''explicit performative sign acts'' – such as ‘I hereby baptize you in the name «Titanic»’ or '‘I hereby swear (to you) that ''p''’ – presuppose the competence to perform sentence/word-language communication acts (or, in the second example, even propositional sign acts): The explicit articulation of the [[Illokution|illocution]] performed with the sign act can only succeed if the naming is available as an independent (partial) sign and, as such, embedded in the overall sign act.
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Sprachen im linguistischen Sinn umfas&shy;sen offen&shy;sichtlich stets propo&shy;sitio&shy;nale und expli&shy;zit perfor&shy;mati&shy;ve Zeichen&shy;handlun&shy;gen, gehö&shy;ren mithin zu den komple&shy;xesten Zeichen&shy;sprachen.<ref>Ei&shy;ne wei&shy;te&shy;re Ebe&shy;ne der kom&shy;mu&shy;ni&shy;ka&shy;ti&shy;ven Re&shy;fle&shy;xi&shy;vie&shy;rung wird schließ&shy;lich mit dem Über&shy;gang zur phi&shy;lo&shy;so&shy;phi&shy;schen Dis&shy;kus&shy;si&shy;on er&shy;reicht; vgl. <bib id='Ros 1989/90a'></bib>.</ref> Die ge&shy;naue semio&shy;tische Einord&shy;nung von Bildern ist hin&shy;gegen derzeit noch umstrit&shy;ten. In jedem Fall werden die hier vorge&shy;stellten Diffe&shy;renzie&shy;rungen zu beach&shy;ten sein, wenn die Anwen&shy;dung (oder Anwend&shy;barkeit) des Zeichen&shy;begriffs auf Bilder zur Diskus&shy;sion steht.
In the linguistic sense, languages always comprise propositional and explicitly performative sign actions, thus belonging to the most complex sign languages.<ref>Finally, another level of communicative reflexivity is reached with the transition to philosophical discussion; cf. <bib id='Ros 1989/90a'></bib>.</ref> The precise semiotic classification of pictures, however, is still controversial. In any case, the differentiations presented here will have to be taken into account when the application (or applicability) of the concept of signs to images is up for discussion.
 




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==Weitere Kompli&shy;kationen==
==More Complications==
 
There is yet another way in which the complexity of sign acts, in general, and pictorial sign acts, in particular, can increase. In the cases considered so far, only ''one'' producer and ''one'' recipient each have participated in sign-using communication. On the receiving side, the transition to a plurality of recipients still seems to remain relatively simple and ultimately leads primarily to the theoretical considerations on [[Massenmedien|mass media]]:<ref>That also includes the academically established considerations under the name of 'communication studies', which primarily revolve around journalistic actions.</ref> In terms of sign theory, this does not change too much since already the sign use between two individual agents depends on the respective concrete ideas of the one about the other.<ref>Virtually, at least four actors have, thus, to be taken into account. ⊳ [[Glossar-English:Image reception as a communication process|Image reception as a communication process]].</ref> In the case of mass media sign usage, these conceptions of the respective communication partners are replaced above all on the side of the producer by the “image” of a standard recipient (for instance the book author and „her reader“, the painter and the viewer intended by him).
Noch auf andere Weise kann die Komple&shy;xität von Zeichen&shy;handlun&shy;gen im allge&shy;meinen und Bildzei&shy;chenhand&shy;lungen im beson&shy;deren wachsen. In den bisher betrach&shy;teten Fällen haben nur jeweils ''ein'' Produ&shy;zent und ''ein'' Rezi&shy;pient an der zeichen&shy;haften Kommu&shy;nika&shy;tion teilge&shy;nommen. Auf der Empfän&shy;gersei&shy;te scheint der Übergang zu einer Plura&shy;lität von Empfän&shy;gern noch ver&shy;hältnis&shy;mäßig einfach zu bleiben und führt letztlich vor allem zu den theore&shy;tischen Über&shy;legun&shy;gen zu [[Massenmedien|Massen&shy;medien]]:<ref>Das schließt auch die un&shy;ter der Be&shy;zeich&shy;nung ‘Kom&shy;mu&shy;ni&shy;ka&shy;ti&shy;ons&shy;wis&shy;sen&shy;schaft’ (engl. Commu&shy;nication studies ) aka&shy;de&shy;misch eta&shy;blier&shy;ten Be&shy;trach&shy;tun&shy;gen ein, die vor al&shy;lem um jour&shy;na&shy;lis&shy;ti&shy;sches Han&shy;deln krei&shy;sen.</ref> Zeichen&shy;theore&shy;tisch ändert sich dabei nicht allzu viel, da schon die Zeichen&shy;verwen&shy;dung zwischen zwei einzel&shy;nen Handeln&shy;den von den jewei&shy;ligen konkre&shy;ten Vorstel&shy;lungen des einen vom ande&shy;ren abhän&shy;gen.<ref>Es sind also vir&shy;tu&shy;ell be&shy;reits min&shy;des&shy;tens vier Han&shy;deln&shy;de zu be&shy;rück&shy;sich&shy;ti&shy;gen. ⊳ [[Bildrezeption als Kommunikationsprozess|Bild&shy;re&shy;zep&shy;ti&shy;on als Kom&shy;mu&shy;ni&shy;ka&shy;ti&shy;ons&shy;pro&shy;zess]].</ref> Bei massen&shy;media&shy;ler Zeichen&shy;nutzung werden diese Vorstel&shy;lungen der jewei&shy;ligen Kommu&shy;nika&shy;tionspart&shy;ner vor allem produ&shy;zenten&shy;seitig durch das “Bild” von einem Standard-&shy;Rezi&shy;pienten ersetzt (etwa: der Buchau&shy;tor und „sein Leser“, der Maler und der von ihm inten&shy;dierte Betrach&shy;ter).
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Allerdings sind mit dem Über&shy;gang zu einer Plura&shy;lität von Rezi&shy;pienten mindes&shy;tens Kompli&shy;kati&shy;onen in Form doppel&shy;ter (mehrfa&shy;cher) Verwen&shy;dung ein und dessel&shy;ben Zeichen&shy;trägers in unter&shy;schiedli&shy;chen, jedoch gleichzei&shy;tig stattfin&shy;denden Zeichen&shy;handlun&shy;gen verschie&shy;denen Rezi&shy;pienten gegen&shy;über möglich (vgl. etwa <bib id='Born 1983a'></bib>). Beispiels&shy;weise kann eine Bemer&shy;kung, die vorder&shy;gründig und in lite&shy;raler Lesart an eine Person ''A'' gerich&shy;tet ist, zugleich an den anwe&shy;senden Freund ''B'' des Produ&shy;zenten in einer nicht-lite&shy;ralen (etwa iro&shy;nischen) Lesart gerich&shy;tet sein. Beide simul&shy;tan mit demsel&shy;ben Zeichen&shy;träger ausge&shy;führten Zeichen&shy;handlun&shy;gen unter&shy;scheiden sich entspre&shy;chend deutlich mindes&shy;tens in Inter&shy;aktions- wie Selbst&shy;bezug (ggf. auch im Sach&shy;bezug).
However, with the transition to a plurality of recipients, complications are at least possible in the form of double (multiple) uses of one and the same sign carrier in different but simultaneously occurring sign acts towards different recipients (cf., for instance, <bib id='Born 1983a'></bib>). For example, a remark ostensibly addressed to person ''A'' in a literal reading can simultaneously be addressed to the present friend ''B'' of the producer in a non-literal (e.g., ironic) reading. Accordingly, both sign actions, performed simultaneously with the same sign carrier, differ at least in interactional and expressive angles (possibly also in the propositional angle).


===Kooperative Zeichen&shy;produk&shy;tion===
===Cooperative sign production===


Die Produktion einer Zeichen&shy;handlung durch mehre&shy;re Perso&shy;nen tritt zwar eben&shy;so häufig wie die massen&shy;medi&shy;ale Vari&shy;ante auf: Jede Zeitung, jedes Buch, jeder [[Film]] stellt letzt&shy;lich ein solches Zeichen dar, an dessen Erzeu&shy;gung mehrere, teil&shy;weise sogar zahl&shy;reiche Produ&shy;zenten (oder sogar unter&shy;geord&shy;nete Produ&shy;zenten&shy;kollek&shy;tive) mitge&shy;wirkt haben. Doch die theore&shy;tischen wie prakti&shy;schen Proble&shy;me einer solchen koope&shy;rati&shy;ven Zeichen&shy;produk&shy;tion erwei&shy;sen sich als noch wesent&shy;lich komple&shy;xer, nicht zuletzt, weil mit der Produ&shy;zenten&shy;rolle wesent&shy;liche Aspek&shy;te der Verant&shy;wortlich&shy;keit für die kommu&shy;nikat&shy;ive Handlung und ihre Folgen verbun&shy;den sind.  
The production of a sign act by several persons occurs just as frequently as the mass-media variant: Every newspaper, every book, and every [[Film|film]] ultimately represents such a sign, in the production of which several, sometimes even numerous producers (or even subordinate producer collectives) have collaborated. Nevertheless, the theoretical and practical problems of such cooperative sign production turn out to be even more complex, not least because essential aspects of responsibility for the communicative action and its consequences are connected with the producer role.
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Alternativ dazu, dass einer der Handeln&shy;den aus dem betrach&shy;teten Produ&shy;zenten&shy;kollek&shy;tiv als der eigent&shy;liche Produ&shy;zent ausge&shy;zeichnet wird – etwa der Regis&shy;seur beim Auto&shy;renfilm –, werden häufig insti&shy;tutio&shy;nelle Handlungs&shy;träger (''juris&shy;tische Perso&shy;nen'') als die verant&shy;wortli&shy;chen Produ&shy;zenten des koope&shy;rativ erzeug&shy;ten Zeichens betrach&shy;tet. So gilt etwa die Sende&shy;anstalt ZDF im Sinn einer juris&shy;tischen Person als verant&shy;wortli&shy;cher Produ&shy;zent für die mithil&shy;fe des entspre&shy;chenden ausge&shy;strahlten Fernseh&shy;programms als Zeichen&shy;träger ausge&shy;führten Zeichen&shy;handlun&shy;gen mit dem Publi&shy;kum.<ref>vgl. in die&shy;sem Zu&shy;sam&shy;men&shy;hang auch die Ein&shy;trä&shy;ge [http://filmlexikon.uni-kiel.de/index.php?action=lexikon&tag=det&id=352 ''Stu&shy;di&shy;o&shy;sys&shy;tem''] und [http://filmlexikon.uni-kiel.de/index.php?action=lexikon&tag=det&id=5701 ''pro&shy;du&shy;cer-unit sys&shy;tem''] im «Le&shy;xi&shy;kon der Film&shy;be&shy;grif&shy;fe».</ref>
As an alternative to one of the agents from the collective of producers being considered the actual producer – such as the director in an auteur film – institutional agents (''legal persons'') are often regarded as the responsible producers of the cooperatively created sign. Thus, for example, the German broadcasting station ZDF is considered in the sense of a legal person as the responsible producer for the sign acts with the audience performed with the help of the corresponding broadcast television program as a sign carrier.<ref>cf. in this context also the (German) entries [http://filmlexikon.uni-kiel.de/index.php?action=lexikon&tag=det&id=352 ''studio system''] and [http://filmlexikon.uni-kiel.de/index.php?action=lexikon&tag=det&id=5701 ''producer-unit system''] in the «Le&shy;xi&shy;kon der Film&shy;be&shy;grif&shy;fe».</ref>
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Zumindest bei einem Teil der koope&shy;rativ produ&shy;zierten Zeichen&shy;handlungen lassen sich sepa&shy;rierba&shy;re Teilzei&shy;chenhand&shy;lungen ausma&shy;chen, so dass eine Ana&shy;logie zum Wort/&#8203;Satz-&#8203;Verhält&shy;nis sprachli&shy;cher Zeichen vorliegt (s.o.). Dies betrifft etwa [[Comic]]s (verbal&#8203;-sprachli&shy;che Teil&shy;zeichen und bildhaf&shy;te Teil&shy;zeichen) oder auch [[Film]]e (u.U. sprachli&shy;che, musi&shy;kali&shy;sche und bild&shy;liche Teilzei&shy;chenhand&shy;lungen).<ref>Be&shy;son&shy;ders in&shy;te&shy;res&shy;sant sind da&shy;bei sol&shy;che Fäl&shy;le, in de&shy;nen die Be&shy;tei&shy;lig&shy;ten nur ein&shy;ge&shy;schränkt ko&shy;o&shy;pe&shy;rie&shy;ren: Ant&shy;a&shy;go&shy;nis&shy;ti&shy;sche Pro&shy;du&shy;zen&shy;ten&shy;teil&shy;grup&shy;pen kön&shy;nen dann für sub&shy;ver&shy;si&shy;ve Teil&shy;zei&shy;chen&shy;hand&shy;lun&shy;gen in&shy;ner&shy;halb der Ge&shy;samt&shy;kom&shy;mu&shy;ni&shy;ka&shy;ti&shy;on ver&shy;ant&shy;wort&shy;lich sein.</ref>
At least in some of the cooperatively produced sign acts, separable partial sign acts can be identified, so there is an analogy to the word/sentence relationship of linguistic signs (see above). That applies, for example, to [[Comic|comics]] (verbal-linguistic sub-signs and pictorial sub-signs) or also [[Film|movies]] (possibly linguistic, musical, and pictorial sub-sign acts).<ref>Particularly interesting are those cases in which the participants cooperate only to a limited extent: Antagonistic producer subgroups can then be responsible for subversive sub-sign acts within the overall communication.</ref>


===Geschachtelte und mehr&shy;lagige Zeichen&shy;handlungen===
===Nested and multi-layered sign actions===


Des weiteren können Zeichen&shy;handlun&shy;gen im [[Interaktions-, Selbst- und Sachbezug|Sachbe&shy;zug]] ande&shy;rer Zeichen&shy;handlun&shy;gen auftre&shy;ten: Zita&shy;te im wissen&shy;schaftli&shy;chen Vortrag, direk&shy;te oder indi&shy;rekte Rede im Roman, die photo&shy;graphi&shy;sche Repro&shy;duktion eines Gemäl&shy;des im Ausstel&shy;lungska&shy;talog sind nur eini&shy;ge Beispie&shy;le solcher ''geschach&shy;telten'' Zeichen (hierzu auch ⊳ [[Bildzitat|Bild&shy;zitat]]). Hierbei können den Zeichen&shy;handlun&shy;gen auf den verschie&shy;denen Ebenen ganz unter&shy;schiedli&shy;che Produ&shy;zenten und Rezi&shy;pienten zuge&shy;ordnet sein: Mit dem Roman richtet sich ein Autor an seine Leser, mit der im Roman berich&shy;teten Rede hinge&shy;gen eine Roman&shy;figur an eine ande&shy;re Roman&shy;figur. Die Schachte&shy;lung kann dabei über mehre&shy;re Ebe&shy;ne laufen, wie etwa in Graf Potoc&shy;kis Roman «Die Hand&shy;schrift von Sara&shy;gossa».
Furthermore, sign acts can occur in the propositional angle of other sign acts: Quotations in a scientific lecture, direct or indirect speech in a novel, and the photographic reproduction of a painting in an exhibition catalog are only a few examples of such nested signs (see also ⊳ [[Bildzitat|Image quotation]]). Here, quite different producers and recipients can be assigned to the sign acts on different levels: With the novel, an author addresses their readers; with the speech reported in the novel, on the other hand, a novel character addresses another novel character. The nesting can run over several levels, as in Count Potocki's novel «The Manuscript Found in Saragossa».
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Von den geschachtelten Zeichen&shy;handlungen unter&shy;scheiden sich die ''mehrla&shy;gigen'' Zeichen&shy;handlun&shy;gen, die ein Zeichen&shy;handeln&shy;der mit einem Gegen&shy;über ausführt, um gleich&shy;zeitig die Kommu&shy;nika&shy;tion mit einem ande&shy;ren Partner auf einer ande&shy;ren Ebene zu errei&shy;chen. Beispiels&shy;weise kommu&shy;niziert ein Compu&shy;terspie&shy;ler in gewis&shy;ser Weise mit dem Herstel&shy;ler eines immer&shy;siven Spiels, um inner&shy;halb einer auf diese Weise kommu&shy;nika&shy;tiv erstell&shy;ten virtu&shy;ellen Welt in Gestalt eines Ava&shy;tars mit einem ande&shy;ren Ava&shy;tar zu sprechen.
Different from nested sign acts are the ''multi-layered'' sign acts that a sign agent performs with one counterpart in order to achieve communication with another partner on a different level simultaneously. For example, a computer player communicates in some way with the manufacturer of an immersive game to speak in the guise of an avatar to another avatar within a virtual world communicatively created in that manner.
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Das Zweck-Verhältnis von “innerer” und “äußerer” Zeichenhandlung ist für die Unterscheidung entscheiden: Bei geschachtelten Zeichen findet die eingebettete Zeichenhandlung statt, um die einbettende Zeichenhandlung zu ermöglichen: Die Kommunikation zwischen Roman- (oder Film-)figuren hat das übergeordnete Ziel, die eigentlich intendierte Kommunikation zwischen Autor (bzw. Regisseur) und Publikum zu vollziehen. Der Autor kommuniziert mit dem Leser, ''indem'' er seine Romanfiguren miteinander kommunizieren lässt.
The relation between the purpose of “inner” and “outer” sign action is crucial for the distinction: In nested signs, the embedded sign action takes place to enable the embedding sign action. Communication between novel (or film) characters has the overriding goal of accomplishing the intended communication between the author (or director) and the audience. The author communicates with the reader ''by letting'' their novel characters communicate with each other.
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Hingegen soll bei mehrla&shy;gigen Zeichen umge&shy;kehrt die äuße&shy;re Zeichen&shy;handlung die inne&shy;re ermög&shy;lichen: Beispiels&shy;weise stellt auch das Benut&shy;zen eines Email-&#8203;Systems eine solche äuße&shy;re Zeichen&shy;handung dar, und zwar zwischen dem Nutzer und dem System&shy;heraus&shy;geber. Sie hat das Ziel, die eigent&shy;lich ange&shy;strebte einge&shy;bette&shy;te Email-&#8203;Kommu&shy;nika&shy;tion mit ande&shy;ren Nutzern des Systems zu ermög&shy;lichen. Der Nutzer kommu&shy;niziert mit einem ande&shy;ren Nutzer per email, ''indem'' er mit dem Heraus&shy;geber des Email&shy;systems kommu&shy;niziert.<ref>Ana&shy;lo&shy;ges gilt im übri&shy;gen durch&shy;aus auch be&shy;reits für ei&shy;nen Brief: Des&shy;sen Text ist in der Re&shy;gel in ei&shy;nen an&shy;de&shy;ren Zei&shy;chen&shy;träger ein&shy;ge&shy;hüllt, durch den der Brief&shy;sen&shy;der mit dem Zu&shy;stel&shy;ler kom&shy;mu&shy;ni&shy;ziert, um sei&shy;ne Kom&shy;mu&shy;ni&shy;ka&shy;ti&shy;on mit dem Ad&shy;res&shy;sa&shy;ten des Briefs zu er&shy;mög&shy;li&shy;chen.</ref>
On the other hand, in the case of multi-layered signs, the outer sign action should enable the inner one. For example, using an email system also represents such an outer sign action, namely between the user and the system publisher. It aims to enable the actually intended embedded email communication with other users of the email system. The user communicates with another user via email ''by'' communicating with the publisher of the email system.<ref>Incidentally, the same already applies to a letter: Its text is usually wrapped in another sign carrier through which the sender of the letter communicates with the deliverer to enable that communication with the addressee of the letter.</ref>


===Übergänge zur Medien&shy;theorie===
===Transitions to media theory===


Nimmt man bei geschach&shy;telten oder mehrla&shy;gigen Zeichen das Verhält&shy;nis der ''Zeichen&shy;syste&shy;me'' von inneren und äuße&shy;ren Zeichen in den Blick, eröff&shy;net sich ein für [[Kommunikationsmedien|Kommu&shy;nika&shy;tionsme&shy;dien]] charak&shy;teris&shy;tischer Zusam&shy;menhang der jewei&shy;ligen pragma&shy;tischen, seman&shy;tischen und syntak&shy;tischen Ausprä&shy;gungen.
If one looks at the relationship between the ''sign systems'' of inner and outer signs in the case of nested or multi-layered signs, a connection of the respective pragmatic, semantic, and syntactic peculiarities characteristic for [[Kommunikationsmedien|communication media]] opens up.
:
:
Gehen wir davon aus, dass bei einer festge&shy;legten äuße&shy;ren Zeichen&shy;handlung ''jede'' vom entspre&shy;chenden Zeichen&shy;system umfass&shy;te Zeichen&shy;handlung als inne&shy;re Zeichen&shy;handlung auftre&shy;ten kann, so bilden die syntak&shy;tischen, seman&shy;tischen und pragma&shy;tischen Ausprä&shy;gungen der äuße&shy;ren Zeichen&shy;handlung einen konstan&shy;ten Rahmen, der für die ganze durch das „inne&shy;re Zeichen&shy;system“ ausdif&shy;feren&shy;zierte Vari&shy;ations&shy;breite von Zeichen&shy;handlun&shy;gen immer gleicher&shy;maßen wirksam bleibt. Und eben weil er für alle diese Zeichen&shy;varian&shy;ten ohne Vari&shy;ation wirkt, bleibt er ''medial'' für die inne&shy;ren Zeichen&shy;handun&shy;gen. Das Kommu&shy;nika&shy;tionsme&shy;dium wäre mithin all das, was von der diffe&shy;renziel&shy;len Perspek&shy;tive eines Zeichen&shy;systems nicht erfasst wird: in diesem Fall (u.a.) eine ande&shy;re (nämlich die äuße&shy;re) Zeichen&shy;handlung mit ihren (in ande&shy;rer Perspek&shy;tive sichtbar werden&shy;den) pragma&shy;tischen, seman&shy;tischen und syntak&shy;tischen Charak&shy;teris&shy;tiken (vgl. hierzu auch <bib id='Krah & Titzmann2013a'></bib>).
Suppose we assume that, given a fixed external sign act, ''every'' sign act encompassed by the corresponding sign system can occur as an internal sign act. In that case, the syntactic, semantic, and pragmatic manifestations of the external sign act form a constant framework that always remains equally effective for the entire range of variation of sign actions differentiated by the “internal sign system”. Moreover, just because it works for all these sign variants without variation, it remains ''medial'' for the inner sign acts. The communication medium would thus be all that is not captured by the differential perspective of a sign system: in this case (among others), another (namely the external) sign act with its pragmatic, semantic, and syntactic characteristics (which become only visible in a different perspective; cf. on this also <bib id='Krah & Titzmann2013a'></bib>).
:
:
Insofern bei diesem Begriff des Kommu&shy;nika&shy;tionsme&shy;diums einer&shy;seits die syntak&shy;tische Struktur eines Zeichen&shy;trägers nicht zuletzt durch die ''techni&shy;schen'' Bedin&shy;gungen seiner Reali&shy;sierung bestimmt wird, und ande&shy;rerseits die pragma&shy;tischen Regeln insbe&shy;sonde&shy;re den ''insti&shy;tutio&shy;nellen'' Kontext der Zeichen&shy;handlung berück&shy;sichti&shy;gen müssen, können zudem auch die „klassi&shy;schen“ Aspek&shy;te kommu&shy;nika&shy;tionsme&shy;dialer Argu&shy;menta&shy;tionen damit zwanglos in einen semio&shy;tischen Ansatz inte&shy;griert werden.  
In so far as in this concept of communication media, on the one hand, the syntactic structure of a sign carrier is determined not least by the ''technical'' conditions of its realization, and on the other hand, the pragmatic rules must take into account, in particular, the ''institutional'' context of the sign action, the “classical” aspects of argumentations on communication-media can thereby be integrated without constraint into a semiotic approach, too.


{{GlossarSieheE}}
{{GlossarSieheE}}
* [[Bildgrammatik]]
* [[Bildmorphologie]]
* [[Bildrezeption als Kommunikationsprozess]]
* [[Bildsemiotik]]
* [[Bildzitat]]
* [[Comic]]
* [[Comic]]
* [[Darstellung]]
* [[Kommunikationsmedien|Communication media]]
* [[Dezeptiver und immersiver Modus]]
* [[Glossar-English:Context-Building Acts|Context-building acts]]
* [[Digitales Bild]]
* [[Dezeptiver und immersiver Modus|Deceptive and immersive modes]]
* [[Digitales Bild|Digital image]]
* [[Film]]
* [[Film]]
* [[Ikonische Differenz]]
* [[Ikonische Differenz|Iconic difference]]
* [[Illokution]]
* [[Vorstellung|Idea]]
* [[Interaktion und Kommunikation]]
* [[Illokution|Illocution]]
* [[Interaktions-, Selbst- und Sachbezug]]
* [[Bildgrammatik|Image grammar]]
* [[Kommunikationsmedien]]
* [[Glossar-English:Image Morphology|Image morphology]]
* [[Kontextbildung]]
* [[Bildzitat|Image quotation]]
* [[Glossar-English:Image reception as a communication process|Image reception as a communication process]]
* [[Bildsemiotik|Image semiotics]]
* [[Glossar-English:Interaction and Communication|Interaction and communication]]
* [[Glossar-English:Interactional, Expressive, and Propositional Angles|Interactional, expressive, and propositional angles]]
* [[Linguistic turn, pictorial turn, medial turn]]
* [[Linguistic turn, pictorial turn, medial turn]]
* [[Massenmedien]]
* [[Massenmedien|Mass media]]
* [[Morphologie und Syntax]]
* [[Glossar-English:Morphology and Syntax|Morphology and syntax]]
* [["natürliche" Bilder]]
* [["natürliche" Bilder|"Natural" images]]
* [[Nomination]]  
* [[Glossar-English:Nomination|Nomination]]  
* [[Notation]]
* [[Notation]]
* [[Phänomenologische Bildtheorien]]
* [[Phänomenologische Bildtheorien|Phenomenological image theories]]
* [[Prädikation]]
* [[Glossar-English:Pragmatics, Semantics, Syntax|Pragmatics, semantics, syntax]]
* [[Pragmatik, Semantik, Syntax]]
* [[Glossar-English:Predication|Predication]]
* [[Proposition]]
* [[Glossar-English:Proposition|Proposition]]
* [[Symbol, Index, Ikon]]
* [[Darstellung|Representation]]
* [[Typologien der Medien]]
* [[Symbol, Index, Ikon|Symbol, index, icon]]
* [[Vorstellung]]
* [[Typologien der Medien|Typologies of media]]


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* [[Benutzer:Klaus Sachs-Hombach|Sachs-Hombach, Klaus]]
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{{GlosTab5-E}}
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Aktuelle Version vom 22. Januar 2024, 13:59 Uhr

Sub-Item to: Sign theories: Overview

Original: Zeichen, Zeichenträger, Zeichensystem


The expression ‘sign’ has many different uses,[1] which complicates its use in image philosophy. Only the most relevant aspects of the sign discussion in the philosophy of images will be dealt with in the following.


Communicative interactions and sign actions

Critics often accuse semiotic image theories of focusing solely on the representational function of an image. Media-theoretical approaches claim its communicative aspects, while perception-theoretical positions criticize the arbitrariness and conventionality they assume when images are understood as a kind of sign.

Both critiques are directed at notions of signs that were admittedly more frequently used in the “pre- and early history” of semiotics: ‘a thing that stands for something else’ or ‘an idea that arbitrarily stands in for another idea’ (cf. also [Nöth 2005a]Nöth, Winfried (2005): Zeichentheoretische Grundlagen der Bildwissenschaft. In: Sachs-Hombach, K. (Hg.), Bildwissenschaft zwischen Reflexion und Anwendung. Halem, Köln.
). The ontological or mentalistic sign concepts thus outlined are indeed ill-suited to capture the characteristic peculiarities of images. However, nothing speaks against sign concepts that – not least in the wake of the linguistic turn – are developed from a broad act-theoretic concept of communication. One such starting point is the distinction between factual and communicative interactions. Sign use is thus understood as an action[2] that takes place between two agents.[3] The roles of these two agents are usually referred to as ‘sender’ and ‘receiver’ (or also ‘producer’ and ‘recipient’). The point of communicative interactions is that the sender addresses the receiver by representing themselves in a particular way. In this self-representation (ostentation), something third becomes recognizable for the receiver – the represented, which can also be a fictitious state of affairs, which the sender represents themselves to perceive. It is evident that a sign concept based on this nested type of action is much more complex than the one of early semiotics, which was directly oriented toward the representational function.

Symptoms and signals

On the one hand, it is noticeable that the action-theoretical concept of communication no longer allows symptoms (indications) to be understood as signs without further ado. Although it is possible to use symptoms as signs for the phenomenon causing them, at least the corresponding self-presentation of a sender in a communicative interaction must then be added (⊳ “Natural” images). For example, smoke, although a symptom of fire, is not in itself a sign of fire. But it can be used by someone in a communicative interaction to make the receiver aware of the fire.[4] The problem with the view that symptoms are a kind of sign, then, essentially, is that they are not (as a rule) communicative interactions and lack the corresponding agents – sender and receiver.

That is not true for (animal) signals.[5] The particular cry of a monkey warning about a predator, the pulsating coloration of an octopus in front of a sexual partner, or the baring of the teeth of a dog towards a child annoying it are undoubtedly cases of communicative interactions with the characteristic self-presentation of the sender. Nevertheless, they are not to be considered instances of signs. The reason is that the self-presentation to be observed fulfills the purpose of communication only for the observer; for the agents themselves, this purpose is not (yet) accessible.

For this reason, the sender's meaning of a signal can always be distinguished from the receiver's. By applying the adequate behaviorist concept of meaning, the former is given by the internal and external conditions (taken as such by an observer) that must be present for the sender to utter the signal. In contrast, the latter corresponds to the activities triggered by the reception of the signal (in the eyes of the observer). For signs, on the other hand, it should apply that their meaning is the same for the sender and the receiver, also in their own view.[6]

Sign acts and communicative intentions

Figure 1: Hierarchical embedding of the sign concept in the action concepts and their context

Sign acts differ from other communicative interactions (especially signals) in that they are used by the acting subjects with insight into their purpose. Thus, the sender and receiver do not simply communicate with each other by, for instance, following a learned pattern of action (‹in this and that situation: do this!›), the actual purpose of the (overall) actions being apparent only to an external observer. Instead, they do so in their own awareness of the goal of reaching an understanding with someone else (even imagined) (‹do this in order to coordinate yourself with the other person›). Sign acts are thus precisely those communicative interactions that are at the same time actions in the narrower sense.[7]

A sign-actor thus always presents themselves to another (or to themselves in the role of the recipient), in particular as a being who carries out a communicative interaction with this counterpart, The producer then presents themselves as one who presents themselves as one who faces a particular situation (the italicized passage articulates precisely the sender's behavior in communicative interactions in general). The same is true for the recipient, who represents themselves as one who participates in a communicative interaction in an understanding way. In signal-like communicative interactions, the receptive participant does not need to perform ostentation, which changes in sign acts. By doubling the ostentation in this twofold manner, the possibility opens up for the agents themselves to relate the producer-side meaning and the recipient-side meaning to each other and, thus, ultimately, unify them into a single, controlled, shared meaning. That precisely forms the basis for the fact that in the case of signs, a propositional angle of the sign action can be established separated from other components.[8]

Figure 2: The traditional semiotic triangle according to [Richards & Ogden 1923a]Richards, I.A. & Ogden, R.G. (1923): The Meaning of Meaning. Routledge & Kegan Paul, London.
: p. 11

Conversely, the shared and separated meaning also opens the view for the purely physical aspect of the sign action: the sign carrier. Only in this complex constellation of action does the semiotic triangle make sense as an organization of aspects of a corresponding execution of action that is distinguishable for the agents themselves: the sign carrier as the signifying aspect (Fig. 2: „Symbol“), the propositional angle as the signified aspect („Referent“), and as a third aspect the execution of a (more elementary) communicative interaction that at all binds the other two together (mostly shortened to „Thought or Reference“ in the standard versions of the semiotic triangle).[9]

Rules and habits: Sign systems

In contrast to the simple execution of elementary communicative acts, the communicators themselves become at least partially aware of the corresponding sub-acts and their interplay when such acts are presented.[10] That means, in particular, that they appear to the sign-actor as one of various alternatives between which they can choose – and between which they also assume that the communication partner can choose. The sign action is, thus, a communication action to be understood as part of a whole system of possible variants: It is an element of a sign system.

It is true that signals also form systems of alternatives: The warning cries of certain primates (as well as the reactions to them) are differentiated according to the enemy sighted – leopard, eagle, or python. What for an ethological observer can be found out quickly as a connection between different, alternative signal expressions of a shared scheme can nevertheless not yet be brought into a regular connection by non-sign-using animals since they can refer in each case only to the current situation and the self-presentation limited to one case to be presented in it. The regularities to be observed are habits, which are not controlled like rules by mutual (i.e., interindividual) coordination of the actors themselves and change in their characteristics only “behind the actors' backs” (e.g., by evolutionary processes).

Only with the competence to sign acts do the agents also gain the ability to coordinate those habits with each other to transform them into genuine rules. The scope of alternative sign acts that form a sign system is therefore determined by rules: The alternatives can occur on the syntactic, semantic, or pragmatic level.[11]


‘Signs’ as »sign carriers« and as »sign action schemata«

Colloquial sign concept

In colloquial language, the expression ‘sign’ often refers to the sign carrier as an object that can be separated from the sign action. That happens especially often when the sign carrier is used outside its sign function: ‘Put the poster behind the no-stopping sign!’. However, this extra-semiotic usage is often also employed as a basis for the everyday language concept of signs, which can thus be determined as a unilateral sign concept, in which the sign is characterized only by the properties of a single object (the sign carrier).

Such a unilateral image concept occasionally underlies media-informatics reports as well: The digital encoding of images in an image file (for example, as jpg or tiff), which is usually referred to simply as ‘image’ by computer scientists, is, in fact, merely a description of syntactic elements of the actual pictorial sign, the file format just a notation for image carriers (⊳ Digital image).

This approach, however, obscures the view that (1) another entity – that which is signified – plays a role in determining the object as a sign and that, moreover, (2) this signifying relation can only be instantiated in a certain framework of action – namely, a communication – so that two further roles (‘sender’ and ‘receiver’) are also necessary for the definition of the sign concept.

Bilateral and multilateral sign concepts

Bilateral (or dyadic) sign concepts, such as the one of Saussure ([Saussure 1916a]Saussure, Ferdinand de (1916): Cours de linguistique générale. Payot, Paris.
Notiz: Deutsch: Grundfragen der allgemeinen Sprachwissenschaft. 3. Aufl. Berlin 2001
) but also already of Aristotle ([Keller 1995a]Keller, Rudi (1995): Zeichentheorie. Zu einer Theorie semiotischen Wissens. Francke, Tübingen, Basel.
), essentially try to solve the problem (1) mentioned for the unilateral concept, since here a sign is understood as an object, provided that it has a semantic relation to another object. Depending on the theory, this second object may be, in particular, a mental object (an idea), an abstraction (such as a class), or a concrete thing (physical individual object). However, all uses of the sign carrier as a sign are based on the meaning or representation relation.[12]

Figure 3: Bühler's Organon model

In multilateral sign concepts, as proposed by Bühler ([Bühler 1934a]Bühler, Karl (1965): Sprachtheorie. Die Darstellungsfunktion der Sprache. Fischer , Stuttgart.
) and Peirce ([Peirce 1983a]Peirce, Charles S. (1983): Phänomen und Logik der Zeichen. Suhrkamp, Frankfurt/M.
Nicht angezeigt: hg. u. übers. v. Helmut Pape
), the representational function is only one aspect of the sign, alongside which other pragmatic aspects occur focusing on the sign users and, thus, also on the activities that are (supposed to be) related to the sign act hence determining its meaning in a broader sense. That also results in approaches for remedying the problem (2) mentioned above. Bühler's organon model, for example, integrates the interaction aspect immanent in signs by schematically assigning to the two activity carriers involved in each case specific functions performed with the sign act, namely the expression function for the sender and the appeal function for the receiver (Fig. 3).

Action-theoretical sign concept

It is true that Bühler and Peirce develop a sign concept that is already decidedly oriented towards action. However, in their elaboration, they remain strongly oriented to the semiotic tradition of the bilateral sign concept: For example, the interpretant of a sign in Peirce's view is first a kind of mental sign, which the sign users generate for the interpretation of the “external” sign (and for whose interpretation they involve further interpretants in each case). The chain of interpretants finally leads to the „ultimate logical interpretant“, which Kuno Lorenz understands as a change of a behavioral habit – a „habit change“ ([Lorenz 1990a]Lorenz, Kuno (1990): Einführung in die philosophische Anthropologie. WBG, Darmstadt.
Notiz: (<sup>2</sup>1992)
: p. 121) – so that here the sign is finally anchored in actions.

Lorenz stands in the tradition of the Erlangen constructivism of Kamlah and Lorenzen, who, in the wake of the linguistic turn and the action-theoretical reinterpretation of mental phenomena by Mead, Wittgenstein, v. Holst, and others, developed a less mentalistic sign concept from the concept of signifying actions. The focus is not on the sign carrier that signifies something by being used in a particular form of action but on what is determined as common to all executions of one type of sign action (all „actualizations“ of this type): A sign in the sense of Kamlah, Lorenzen, and also Lorenz is the action schema of a presentation action (= demonstration action, i.e., the schema of a conscious communicative interaction; [Kamlah & Lorenzen 1973a]Kamlah, Wilhelm & Lorenzen, Paul (1973): Logische Propädeutik. Vorschule des vernünftigen Redens. BI Wissenschaftsverlag, München.
Nicht angezeigt: 2. Aufl. (<sup>1</sup>1967, <sup>3</sup>1996)
, [Lorenz 1970a]Lorenz, Kuno (1970): Elemente der Sprachkritik – Eine Alternative zum Dogmatismus und Skeptizismus in der Analytischen Philosophie. Suhrkamp, Frankfurt/M.
).

The network of relations between a sign action and its sub-actions, on the one hand, and the contextual activities (in particular, the preparatory actions required and the subsequent actions caused in each case), on the other hand, are thus brought much more directly into the focus of semiotic consideration. It is not about material objects but about extremely complex forms of interactions.

This approach, therefore, also takes into account the peculiarity of certain sign acts in which the sign carrier is not an object that can be separated from the sign use: if, for example, a cyclist at an intersection makes a waving motion with his left hand to indicate to other road users that he intends to turn left – then this is definitely a clear case of sign use. Nevertheless, it is difficult here to determine the sign carrier at all, independent of the sign action.

Accordingly, separable and mainly as such existing (i.e., persistent) sign carriers beyond the actual sign partial action are not simply called ‘signs’ – not even abbreviated – but are called ‘marks’.[13] A mark can serve the recipient as a symptom for the preceding producer-side partial actions, which they imagine and can now complete to a sign act by the corresponding recipient-side partial actions: Utilizing the object at hand, the recipient presents themselves to themselves as one who in an understanding manner participates in a communicative interaction involving the mark in the presence of an imagined sender.


Verbal signs

Certainly, language is the best-studied sign system.[14] Accordingly, the structure of verbal signs has strongly influenced the terminology of sign theory. As a consequence, critics of the semiotic image concept occasionally express the fear that an image theory decidedly oriented towards the sign concept operates in a way that is too language-heavy and that, thus, the differences existing between image and word are not sufficiently taken into account (⊳ Iconic Difference).

However, the expression ‘signs’ is neither synonymous with ‘verbal signs’ nor ‘sign system’ synonymous with ‘language of signs’. Linguistic signs are also not the same as language(s) in linguistics, which can be characterized semiotically better as word/sentence-language sign systems (see below).

Generalized concept of language and non-language sign systems

In contrast to the (narrow) concept of language, which is primarily oriented towards linguistics, a more general semiotic distinction can be made, which is based on the fact that the signs of a sign system can – in a broad sense – be structured syntactically: The associated sign action schemata consist of parts which, in different combinations, constitute different signs of the system (see again Fig. 1). In the case of non-language sign systems, there is no such structure. The system does not have a morphology with the help of which the individual signs can be related to each other in a meaningful semiotic way based on the properties of the sign carrier alone (i.e., purely syntactically).[15] For language sign systems, on the other hand, it must be possible to specify a morphology.

It is not required for language sign systems (sign languages) in this extended sense that the parts themselves must, in turn, be signs of the system, as would be the case with the relation between word and sentence. Therefore, let us first consider the case of sign systems in which the sign parts are generally not signs of the system – more precisely formulated: none of the partial actions constituting the sign action schemata of such a sign system is already a sign action in the same sign system. In contrast to the non-language sign systems, a syntactic structure of sign languages can thus be specified, which, however, does not yet correspond to the combination of words to sentences, but, putting it in a linguistic analogy, instead to the composition of (not independently usable) morphemes to words.

The sign system underlying »track reading« may serve as an example. The signs of this system are distinguished as interpretations of the variations of properties of the imprints (etc.) and their parts: For instance, the degree of blurring of the edges in connection with other peculiarities may serve as an indication of age.[16] However, recognizing “blurredness” is not yet an independent sign that could be used within the system detached from other sign components. Nevertheless, together with the other relevant dimensions, it determines the morphology of the signs of this system.

Word/sentence-language sign systems: Languages in the narrower sense

The class of word/sentence-language sign systems is to be differentiated from the general sign languages. The former have a syntactic structure in the narrow sense, insofar as the partial actions that form a sign of these systems are already signs of that system themselves, namely, words forming sentences. That makes the distinction between words and sentences possible in the first place, and thus a combinative syntax that goes beyond pure morphology, like grammar in the sense of Chomsky ([Chomsky 1957a]Chomsky, Noam (1957): Syntactic Structures. Mouton, Den Haag.
; on this also ⊳ Image Grammar and Image Morphology).

The definition of the concepts »word« and »sentence« is controversial in linguistics and semiotics:[17] This is not least due to the bi- and multilateral sign concepts mostly considered in this context, which hardly provide criteria for a distinction between language sign systems organized only morphologically and those organized syntactically in the narrower sense (grammatically). From the action-theoretical point of view, however, it is quite obvious

to explain the expression ‘sentence’ as the totality of signs in the narrower sense, which are used in the respective partial actions of a unified action such as »to state something«, »to communicate something« among others. On the other hand, the expression ‘word’ may be explained in its usage by referring to the individual signs in the narrower sense used in the context of such an overall action, in the execution of a partial action belonging to it. From this explanation follows, first of all, that an action schema of a particular kind, e.g., a sound, can indeed be recognized as a word only in connection with the utterance of a sentence. However, it also follows from this explanation that a speaker can form structurally new and, at the same time, understandable sentences: According to this explanation, they have neither “inductively derived” their use of individual words from sentences they have already heard, or even formed themselves, nor are they pre-determined in their future speech by rules already “created” in them ([Ros 1979a]Ros, Arno (1979): Objektkonstitution und elementare Sprachhandlungsbegriffe. Hain, Königstein/Ts.
: p. 174).

Therefore, the point of word/sentence-language sign systems is that not only the overall sign action (the sentence) is oriented to rules in form and use, but the form and use of the partial sign actions (the words) are already, in each case, entirely oriented to rules. The correct (syntactic) form and the correct (pragmatic) use of the sentences (and thus their meanings) can then be derived compositionally, if necessary, from the morphological, semantic, and pragmatic properties of the words. Analogous arguments are missing for simple sign languages.

The massive increase in complexity associated with the use of partial sign acts pays off with an extraordinary increase in the flexibility of these language systems.[18]

Propositional and explicitly performative sign actions

Admittedly, word/sentence-language sign acts are not yet sufficient to articulate an explicit factual reference. Such a reference unfolds only with propositional speech acts. However, the actual syntactic breakdown of the sign system is a necessary precondition for the latter because the partial acts characteristic of the proposition – predication, nomination, and context-building act – must appear as independent sign acts, each with its own rules of interpretation. Only in this way is it also possible to communicate states of affairs that are not present (as such).[19]

Furthermore, explicit performative sign acts – such as ‘I hereby baptize you in the name «Titanic»’ or '‘I hereby swear (to you) that p’ – presuppose the competence to perform sentence/word-language communication acts (or, in the second example, even propositional sign acts): The explicit articulation of the illocution performed with the sign act can only succeed if the naming is available as an independent (partial) sign and, as such, embedded in the overall sign act.

In the linguistic sense, languages always comprise propositional and explicitly performative sign actions, thus belonging to the most complex sign languages.[20] The precise semiotic classification of pictures, however, is still controversial. In any case, the differentiations presented here will have to be taken into account when the application (or applicability) of the concept of signs to images is up for discussion.


More Complications

There is yet another way in which the complexity of sign acts, in general, and pictorial sign acts, in particular, can increase. In the cases considered so far, only one producer and one recipient each have participated in sign-using communication. On the receiving side, the transition to a plurality of recipients still seems to remain relatively simple and ultimately leads primarily to the theoretical considerations on mass media:[21] In terms of sign theory, this does not change too much since already the sign use between two individual agents depends on the respective concrete ideas of the one about the other.[22] In the case of mass media sign usage, these conceptions of the respective communication partners are replaced above all on the side of the producer by the “image” of a standard recipient (for instance the book author and „her reader“, the painter and the viewer intended by him).

However, with the transition to a plurality of recipients, complications are at least possible in the form of double (multiple) uses of one and the same sign carrier in different but simultaneously occurring sign acts towards different recipients (cf., for instance, [Born 1983a]Born, Rainer (1983): Schizo-Semantik: Provokationen zum Thema Bedeutungstheorien und Wissenschaftsphilosophie im allgemeinen. Conceptus, 17, 41.
). For example, a remark ostensibly addressed to person A in a literal reading can simultaneously be addressed to the present friend B of the producer in a non-literal (e.g., ironic) reading. Accordingly, both sign actions, performed simultaneously with the same sign carrier, differ at least in interactional and expressive angles (possibly also in the propositional angle).

Cooperative sign production

The production of a sign act by several persons occurs just as frequently as the mass-media variant: Every newspaper, every book, and every film ultimately represents such a sign, in the production of which several, sometimes even numerous producers (or even subordinate producer collectives) have collaborated. Nevertheless, the theoretical and practical problems of such cooperative sign production turn out to be even more complex, not least because essential aspects of responsibility for the communicative action and its consequences are connected with the producer role.

As an alternative to one of the agents from the collective of producers being considered the actual producer – such as the director in an auteur film – institutional agents (legal persons) are often regarded as the responsible producers of the cooperatively created sign. Thus, for example, the German broadcasting station ZDF is considered in the sense of a legal person as the responsible producer for the sign acts with the audience performed with the help of the corresponding broadcast television program as a sign carrier.[23]

At least in some of the cooperatively produced sign acts, separable partial sign acts can be identified, so there is an analogy to the word/sentence relationship of linguistic signs (see above). That applies, for example, to comics (verbal-linguistic sub-signs and pictorial sub-signs) or also movies (possibly linguistic, musical, and pictorial sub-sign acts).[24]

Nested and multi-layered sign actions

Furthermore, sign acts can occur in the propositional angle of other sign acts: Quotations in a scientific lecture, direct or indirect speech in a novel, and the photographic reproduction of a painting in an exhibition catalog are only a few examples of such nested signs (see also ⊳ Image quotation). Here, quite different producers and recipients can be assigned to the sign acts on different levels: With the novel, an author addresses their readers; with the speech reported in the novel, on the other hand, a novel character addresses another novel character. The nesting can run over several levels, as in Count Potocki's novel «The Manuscript Found in Saragossa».

Different from nested sign acts are the multi-layered sign acts that a sign agent performs with one counterpart in order to achieve communication with another partner on a different level simultaneously. For example, a computer player communicates in some way with the manufacturer of an immersive game to speak in the guise of an avatar to another avatar within a virtual world communicatively created in that manner.

The relation between the purpose of “inner” and “outer” sign action is crucial for the distinction: In nested signs, the embedded sign action takes place to enable the embedding sign action. Communication between novel (or film) characters has the overriding goal of accomplishing the intended communication between the author (or director) and the audience. The author communicates with the reader by letting their novel characters communicate with each other.

On the other hand, in the case of multi-layered signs, the outer sign action should enable the inner one. For example, using an email system also represents such an outer sign action, namely between the user and the system publisher. It aims to enable the actually intended embedded email communication with other users of the email system. The user communicates with another user via email by communicating with the publisher of the email system.[25]

Transitions to media theory

If one looks at the relationship between the sign systems of inner and outer signs in the case of nested or multi-layered signs, a connection of the respective pragmatic, semantic, and syntactic peculiarities characteristic for communication media opens up.

Suppose we assume that, given a fixed external sign act, every sign act encompassed by the corresponding sign system can occur as an internal sign act. In that case, the syntactic, semantic, and pragmatic manifestations of the external sign act form a constant framework that always remains equally effective for the entire range of variation of sign actions differentiated by the “internal sign system”. Moreover, just because it works for all these sign variants without variation, it remains medial for the inner sign acts. The communication medium would thus be all that is not captured by the differential perspective of a sign system: in this case (among others), another (namely the external) sign act with its pragmatic, semantic, and syntactic characteristics (which become only visible in a different perspective; cf. on this also [Krah & Titzmann2013a]Krah, Hans & Titzmann, Michael (2013): Medien und Kommunikation. Eine interdisziplinäe Einführung. Stutz, Passau.
Notiz: dritte erweiterte Aufl.
).

In so far as in this concept of communication media, on the one hand, the syntactic structure of a sign carrier is determined not least by the technical conditions of its realization, and on the other hand, the pragmatic rules must take into account, in particular, the institutional context of the sign action, the “classical” aspects of argumentations on communication-media can thereby be integrated without constraint into a semiotic approach, too.

Notes
  1. ↑ See, for example, Wi­ki­pe­dia: Sign (semiotics).
  2. ↑ Cf. Excursus: Actions.
  3. ↑ That does not exclude the possibility that the same agent can take these two roles of the action schema (⊳ Image reception as a communication process). However, this does not apply to every communicative interaction.
  4. ↑ That is because the sender essentially presents themselves to the receiver (or to themselves in that role) as one who takes smoke as a symptom of fire.
  5. ↑ As with most expressions in this context, ‘signal’ is used with many different partly overlapping meanings. What is meant here is the ethological signal concept in the narrower sense (for instance, in connection with »Ausdrucks­bewegung« (expression gesture), cf. [Eibl-Eibesfeldt 1974a]Eibl-Eibesfeldt, Irenäus (1974): Stammesgeschichtliche Anpassungen im menschlichen Verhalten. In: Immelmann, K. (Hg.), Grzimeks Tierleben. Ergänzungsband Verhaltensforschung. Kindler , Zürich.
    ). It should be noted that the more general concept of signal that often occurs in biology according to which, for example, messenger substances emitted by plants due to insect feeding and stimulating neighboring plants to produce corresponding protective substances, would not be adequate here: That is a matter of behavior (in the narrower sense), not of actions (in the broad sense). Therefore, there can be no talk here of communicative interactions. The same applies to technical signal concepts (cf. [Shannon & Weaver 1949a]Shannon, Claude & Weaver, Warren (1949): The Mathematical Theory of Communication. University of Illinois Press, Champaign.
    ).
  6. ↑ That is without prejudice to the possibility of differing connotations going beyond the shared core meaning.
  7. ↑ Cf. again Excursus: Actions.
  8. ↑ It should be clear that, on the one hand, signals can occur quite casually as partial actions in sign uses, and that, on the other hand, symptoms, provided they only play a role in a signal, can also be incorporated into a sign action without further ado: The consciously used (presented) signal becomes a sign, as does the symptom consciously used for communication.
  9. ↑ On the various elaborations of the semiotic triangle since its introduction in [Richards & Ogden 1923a]Richards, I.A. & Ogden, R.G. (1923): The Meaning of Meaning. Routledge & Kegan Paul, London.
    and the various extensions (e.g., a quadrilateral in the Ecole de Paris) or reductions (such as the bipolar sign concept in Saussure), see [Eco 1977a]Eco, Umberto (1977): Zeichen. Einführung in einen Begriff und seine Geschichte. Suhrkamp, Frankfurt/M.
    and [Trabant 1996a]Trabant, Jürgen (1996): Elemente der Semiotik. Franke, Tübingen.
    , as well as Justo Fernández López's compilation on «Semiotic triangle/Triángulo semántico o semiótico» and Wikipedia: Triangle of reference.
  10. ↑ When simply performing a communicative interaction that is no sign act, the agent performs a certain action and thus has corresponding “access” to the fact that it is precisely this action and no other. However, the act of self-presentation, which is decisive for the communicative interaction, remains unaffected.
  11. ↑ However, this does not mean that sign systems are always and exclusively determined by explicitly negotiated rules.
  12. ↑ Thus, the semiotic triangle, too, can indeed be assigned to the bilateral sign concept because only the representation function (relation between sign carrier and signified) is articulated and explained via an intermediate entity.
  13. ↑ Marks thus form the basis for communications in secondary media. Images, too, would have to be understood as marks in the sense of action-theoretical semiotics.
  14. ↑ Strictly speaking, it is about a multiplicity of sign systems – corresponding to single languages. Obviously, ‘language as such’ (i.e., in the sense of Saussure's ‘langue’ – as language competence – or even in Chomsky's sense as competence for the acquisition of individual languages; [Saussure 1916a]Saussure, Ferdinand de (1916): Cours de linguistique générale. Payot, Paris.
    Notiz: Deutsch: Grundfragen der allgemeinen Sprachwissenschaft. 3. Aufl. Berlin 2001
    , [Chomsky 1957a]Chomsky, Noam (1957): Syntactic Structures. Mouton, Den Haag.
    ) does not designate a sign system in the meaning of the word.
  15. ↑ Such an elementary “sign game” could consist, for example, of one waving his left arm for one sign of the system, running away for the second sign, and doing nothing at all for the third sign. None of the sign action schemata involved contains parts that are also part of one of the other sign action schemata.
  16. ↑ Strictly speaking, it is about consciously presenting oneself as one who recognizes this indication.
  17. ↑ A particular expression of these ambiguities is the debate about whether words or sentences are the “proper” – i.e. fundamental – semantic units of “natural” languages so that the other concept has to be regarded as merely derived; cf. e.g. [Ros 1979a]Ros, Arno (1979): Objektkonstitution und elementare Sprachhandlungsbegriffe. Hain, Königstein/Ts.
    : p. 167ff. See also Wikipedia: Word and Wikipedia: Sentence (linguistics).
  18. ↑ It should be mentioned here only in passing that this increase in complexity does not only concern the kind of action but equally the kind of beings capable of such actions (⊳ Deceptive and immersive mode). The immense gain in flexibility in communication is matched by a tremendous gain in the communicators' ability to reflect and, thus, in freedom and individuality; cf. [Ros 1979a]Ros, Arno (1979): Objektkonstitution und elementare Sprachhandlungsbegriffe. Hain, Königstein/Ts.
    .
  19. ↑ Moreover, not every sign action has a propositional angle at all. For example, the interactional and expressive angles are sufficient for a greeting.
  20. ↑ Finally, another level of communicative reflexivity is reached with the transition to philosophical discussion; cf. [Ros 1989/90a]Ros, Arno (1989): Begründung und Begriff. Wandlungen des Verständnisses begrifflicher Argumentationen. Meiner, Hamburg.
    Notiz: 3 Bände
    Nicht angezeigt: B. I: Antike, Spätantike und Mittelalter; B. II: Neuzeit; B. III: Moderne
    .
  21. ↑ That also includes the academically established considerations under the name of 'communication studies', which primarily revolve around journalistic actions.
  22. ↑ Virtually, at least four actors have, thus, to be taken into account. ⊳ Image reception as a communication process.
  23. ↑ cf. in this context also the (German) entries studio system and producer-unit system in the «Le­xi­kon der Film­be­grif­fe».
  24. ↑ Particularly interesting are those cases in which the participants cooperate only to a limited extent: Antagonistic producer subgroups can then be responsible for subversive sub-sign acts within the overall communication.
  25. ↑ Incidentally, the same already applies to a letter: Its text is usually wrapped in another sign carrier through which the sender of the letter communicates with the deliverer to enable that communication with the addressee of the letter.
Literature
[Born 1983a]Born, Rainer (1983): Schizo-Semantik: Provokationen zum Thema Bedeutungstheorien und Wissenschaftsphilosophie im allgemeinen. Conceptus, 17, 41.[Bühler 1934a]Bühler, Karl (1965): Sprachtheorie. Die Darstellungsfunktion der Sprache. Fischer , Stuttgart.[Chomsky 1957a]Chomsky, Noam (1957): Syntactic Structures. Mouton, Den Haag.[Eco 1977a]Eco, Umberto (1977): Zeichen. Einführung in einen Begriff und seine Geschichte. Suhrkamp, Frankfurt/M.[Eibl-Eibesfeldt 1974a]Eibl-Eibesfeldt, Irenäus (1974): Stammesgeschichtliche Anpassungen im menschlichen Verhalten. In: Immelmann, K. (Hg.), Grzimeks Tierleben. Ergänzungsband Verhaltensforschung. Kindler , Zürich.[Kamlah & Lorenzen 1973a]Kamlah, Wilhelm & Lorenzen, Paul (1973): Logische Propädeutik. Vorschule des vernünftigen Redens. BI Wissenschaftsverlag, München.[Keller 1995a]Keller, Rudi (1995): Zeichentheorie. Zu einer Theorie semiotischen Wissens. Francke, Tübingen, Basel.[Krah & Titzmann2013a]Krah, Hans & Titzmann, Michael (2013): Medien und Kommunikation. Eine interdisziplinäe Einführung. Stutz, Passau.[Lorenz 1970a]Lorenz, Kuno (1970): Elemente der Sprachkritik – Eine Alternative zum Dogmatismus und Skeptizismus in der Analytischen Philosophie. Suhrkamp, Frankfurt/M.[Lorenz 1990a]Lorenz, Kuno (1990): Einführung in die philosophische Anthropologie. WBG, Darmstadt.[Nöth 2005a]Nöth, Winfried (2005): Zeichentheoretische Grundlagen der Bildwissenschaft. In: Sachs-Hombach, K. (Hg.), Bildwissenschaft zwischen Reflexion und Anwendung. Halem, Köln.[Peirce 1983a]Peirce, Charles S. (1983): Phänomen und Logik der Zeichen. Suhrkamp, Frankfurt/M.[Richards & Ogden 1923a]Richards, I.A. & Ogden, R.G. (1923): The Meaning of Meaning. Routledge & Kegan Paul, London.[Ros 1979a]Ros, Arno (1979): Objektkonstitution und elementare Sprachhandlungsbegriffe. Hain, Königstein/Ts.[Ros 1989/90a]Ros, Arno (1989): Begründung und Begriff. Wandlungen des Verständnisses begrifflicher Argumentationen. Meiner, Hamburg.[Saussure 1916a]Saussure, Ferdinand de (1916): Cours de linguistique générale. Payot, Paris.[Shannon & Weaver 1949a]Shannon, Claude & Weaver, Warren (1949): The Mathematical Theory of Communication. University of Illinois Press, Champaign.[Trabant 1996a]Trabant, Jürgen (1996): Elemente der Semiotik. Franke, Tübingen.

Version 2: 2017

Ausgabe 1: 2013

Responsible:

Contributions by: Joerg R.J. Schirra und Marcel Lemmes — (Note)

Quote as:

Schirra, Jörg R.J. (2017). Sign, Sign Carrier, Sign System. (Ausg. 2). In: Schirra, J.R.J.; Halawa, M. & Liebsch, D. (Hg.), Glossar der Bildphilosophie. (2012-2026). [bildglossar.org/index.php?title=Glossar-English:Sign,_Sign_Carrier,_Sign_System].